Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 297

Marketing Accounting Advertising Consumer 297

Retail TouchPoints

MARCH 24, 2021

billion on CBD products in 2020, with that number projected to increase to $26.4 These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products.

Consumer 311

Consumer Advertising Marketing Accounting 311

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 206

Advertising Returns Social Commerce Marketing 206

Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

Merchant Services 348

Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 300

Advertising Social Commerce Marketing Shopping 300

Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 142

Advertising Sporting Goods Promotions Consumer 142

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

Advertising 293

Advertising Marketing Consumer Promotions 293

Retail TouchPoints

AUGUST 18, 2021

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. compared to 2020. growth experienced in Q2 2020. compared to Q. on top of 10.9%

Grocer 268

Grocer Advertising Fulfillment Shopping 268

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Email marketing. in 2020 and likely to keep climbing.

Payment Services 356

Payment Services Advertising Returns Checkout 356

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 218

Advertising Marketing Accounting Consumer 218

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. He takes the reins of our growing retail media network, bringing with him more than two decades of sales and marketing experience.”

Advertising 204

Advertising Fashion Marketing ATS 204

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 254

Advertising Marketing Social Commerce Consumer 254

Retail TouchPoints

OCTOBER 16, 2020

Prime Day 2020 will likely prove to be a success, according to Rachel Dalton, Director of Ecommerce and Omnichannel Insights at Kantar. One of the most unique aspects of Prime Day 2020 is how it became the gateway to the holiday season. We see a high degree of noise and distraction in advertising and promotions.”.

Promotions 158

Promotions Advertising Shopping Fulfillment 158

Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. Google first announced its plan to deprecate cookies in January 2020, aiming for a phase-out within two years. Third-party cookies are small pieces of data used by websites to track people’s browsing activity.

Advertising 246

Advertising Planning Marketing Management 246

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 239

Checkout Advertising Finance Consumer 239

Retail TouchPoints

JULY 23, 2021

retailers in 2020, up 44.0% It means understanding how and where to advertise. In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Create cost-effective advertising campaigns with Google Ads. Online is Now a ‘Need to Have’.

Fashion 258

Fashion Advertising Shopping Consumer 258

Retail TouchPoints

OCTOBER 21, 2021

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts.

Merchant Services 285

Merchant Services Advertising Shopping Drop-Shipping 285

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JUNE 15, 2022

In 2020, it eliminated all commissions and fees, thereby making it free for merchants to list their products on Google Shopping, and then in 2021 it forged integration partnerships with a number of major ecommerce facilitators including Shopify and Square. Bing’s goal might be similar.

Merchant Services 286

Merchant Services Shopping Payment Services Advertising 286

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 227

Marketing Consumer Advertising Social Commerce 227

Retail TouchPoints

MARCH 12, 2021

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. In his new role, Sherwin will report directly to Oblak.

Marketing 145

Marketing Promotions Advertising ATS 145

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. But Q3 2020 will look much different. The good news is that many digital retail marketers are successfully operating with agility. Prime Day and its halo effect mark July. Learn From: Automotive.

Beauty and Health 182

Beauty and Health Marketing Sporting Goods Advertising 182

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. This technology is used to personalize content at scale and generate content for marketing campaigns and informational pages.

Advertising 218

Advertising Marketing Accounting Customer Experience 218

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. million customers have set up an Afterpay Card to shop in person since the solution went live in fall 2020.

Promotions 261

Promotions Advertising Returns Customer Experience 261

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. The problem is, all of the optimization happens around marketing activity and not marketing results.

Advertising 253

Advertising Marketing Spend Marketing Customer Experience 253

Retail TouchPoints

AUGUST 26, 2020

Instead of solely engaging in this race-to-the-bottom technique, businesses can develop a more holistic approach to achieve their e-Commerce goals in 2020. Preserve Market Share. Growth on Amazon is certainly dependent on pricing, optimally to both meet consumer demand as well as preserve your market position, but there is more.

Advertising 281

Advertising Promotions Returns Marketing 281

Retail TouchPoints

JUNE 26, 2024

That was a 19% increase compared to November 2020. Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

Advertising 221

Advertising Returns Marketing Accounting 221

Retail TouchPoints

MAY 7, 2021

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more adventuresome marketers undertook to a reliable channel that has perfected the equation for partnerships, analytics and outcomes. What Always-On Brand Safety Looks Like.

Marketing 168

Marketing Advertising Promotions Management 168

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

Apparel 264

Apparel Fashion Advertising Supermarket 264

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 257

Department Stores Accessories Apparel Advertising 257

Retail TouchPoints

JULY 23, 2024

As recently as April 2024 Google said it was still moving toward cookie deprecation even as it postponed the actual implementation, this time until 2025, for the third time since the original January 2020 announcement. Marketers also need to meet their customers where they are and engage with them via those channels.

Advertising 228

Advertising Marketing Location Planning 228

Retail TouchPoints

FEBRUARY 28, 2024

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She started her career at Net-a-Porter.

Customer Experience 225

Customer Experience Advertising Marketing Fashion 225

Inside Retail

JUNE 1, 2023

Customers are becoming increasingly irritated by what they perceive to be aggressive sales approaches in digital marketing communications. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing. Further reading: Shoppers set to splurge $9.3

Advertising 264

Advertising Consumer Marketing ATS 264

Retail TouchPoints

FEBRUARY 16, 2021

Players in grocery retail need to understand how to blend all of the digital experiences they are already investing in (social, influencer, content marketing, etc.) Smart marketers must invest first in their key channels and then trust partners that can insert a compelling commerce experience channel by channel.

Advertising 293

Advertising Checkout Consumer Marketing 293

Inside Retail

MAY 3, 2021

Amazon-owned Twitch is home to 91 per cent of all streaming content, according to a 2020 report from Stream Hatchet and Streamlabs. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work? He said the platform is unique in its interactivity.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

NOVEMBER 25, 2021

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. On September 15, 2020, during lockdown, Lush also partnered with IAMWHOLE and Zoe Sugg [the influencer known as Zoella] in Digital Detox Day to advocate for putting our devices down for one whole day and to focus on our mental health.

Advertising 130

Advertising Accounting Beauty and Health Planning 130