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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With that success comes a highly competitive market filled with brands fighting to claim – and retain – market share. With advertising costs constantly climbing, we dont want to just drive short-term sales. With advertising costs constantly climbing, we dont want to just drive short-term sales.

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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

While there’s no magic answer, there are three key tactics marketers can use: data-driven pricing, personalized marketing and strategic use of AI tools. Marketing Efficiency: Doing More with Less Making a return on ad spend (ROAS) is becoming harder to achieve as advertising costs continue to rise.

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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.

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The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

Retail TouchPoints

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

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Peloton names fourth chief marketing officer in 5 years

Retail Dive

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. 20, 2022 in Coral Gables, Florida. Please let us know if you have feedback.

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Walmart’s latest AI feature aims to help associates overcome language barriers

Retail Dive

Daily Dive M-F DTC Weekly Every Tuesday Marketing Weekly Every Wednesday Tech Weekly Every Thursday Operations Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. By Retail Dive Staff • Jan. By Retail Dive Staff • Jan. © 2025 TechTarget, Inc.