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That figure is up 51 percent compared to the same time in 2020. You can also be very clear in your advertising the dollars saved thanks to your deals. Another option is to use paid advertising, such as Google Ads or Facebook Ads, to remarket to them. 2: Cross-merchandising. What is cross-merchandising?
2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Increase your advertising and marketing efforts. Your store must participate on Black Friday.
The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. Make sure you are merchandising the products that your customers want, not what they need.
Crossmerchandise everywhere. Use your bag stuffers to advertise specific product, events or whatever is important that week. The Litmus’ " 2020 State of Email, Fall Edition " found that 78 percent of marketing executives indicated email marketing is vital to the overall success of their company, up from 71 percent last year.
These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Load your Speed Bump displays with gift ideas and pre-wrapped gifts, and cross-merchandise whenever you can. Increase your advertising and marketing efforts.
We have answers in this webinar, held on September 25th, 2020, and hosted by the Category Management Association. Retail in 2020. Just to level-set a little bit, I figured we could start to share some of the things that we’re seeing as a company, working with folks in the retail space, in the manufacturing space, retail in 2020.
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