Retail TouchPoints

MARCH 26, 2024

Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 262

Advertising Returns Social Commerce Marketing 262

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

OCTOBER 7, 2020

With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new normal — especially retailers. Studies have shown that 87% of consumers typically travel 15 minutes or less to make everyday purchases. The Shift from Brick-and-Mortar to Ecommerce.

Advertising 159

Advertising Sporting Goods Promotions Consumer 159

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The campaign, which ran from January 2020 to August 2021, was for a 60-month interest-free and no-deposit payment method.

Finance 306

Finance Payment Services Advertising Accounting 306

Inside Retail

APRIL 21, 2022

million in penalties by the Australian Federal Court for misleading consumers over hotel prices. The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. .

Advertising 363

Advertising Consumer ATS 363

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 278

Checkout Advertising Finance Consumer 278

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. billion in sales in 2020. In 2010 , adults in the U.S. earning $26.97

Social Commerce 312

Social Commerce Consumer Merchant Services Checkout 312

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Lower rates, however, are only part of the story. Issues With ‘National’ Ads.

Advertising 299

Advertising Marketing Consumer Promotions 299

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 278

Consumer Clienteling Fashion Marketing 278

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. retail scene. The Definition of a Pandemic Pivot. Party City’s parent company, Party City Holdco Inc.,

ATS 299

ATS Advertising Consumer Accounting 299

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally. Newly-Online Nelly.

Consumer 264

Consumer Marketing Retail Marketing Shopping 264

Retail TouchPoints

JULY 8, 2020

With location intelligence, they can gauge the offline impact and incrementality of campaigns launched in 2020, across digital display, out-of-home (OOH), cable television, native and video. Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1.

Location 279

Location Retail Marketing Marketing Advertising 279

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. million loss in Q3 2020. At a foundational level, brands should test the platforms that their target consumers are gravitating to most frequently.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

FEBRUARY 4, 2021

On the surface, 2020 wasn’t a great year for globalization. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world.

Merchant Services 305

Merchant Services Beauty and Health Consumer Returns 305

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

SEPTEMBER 27, 2024

“AEO protects its brands and cannot allow bad actors like Amazon to confuse and deceive consumers” by steering them towards substandard imitations, “piggyback[ing] off the goodwill, success and popularity of the Aerie marks.” Retail TouchPoints reached out to both AEO and Amazon for comment.

Advertising 290

Advertising Customer Experience Finance Apparel 290

Inside Retail

JULY 22, 2021

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. This type of conduct is particularly harmful where, as here, consumers cannot easily check or monitor the claims made.”. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotions Consumer 264

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

OCTOBER 10, 2024

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. While this provides new ways for brands to reach consumers, it fragments the landscape.

Advertising 260

Advertising Management Returns Consumer 260

Retail TouchPoints

JULY 23, 2021

Another residual challenge that arose due to circumstances, was a new consumer mindset. While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. According to Digital Commerce 360 , “consumers spent $861.12

Fashion 264

Fashion Advertising Shopping Consumer 264

Inside Retail

NOVEMBER 11, 2022

Trans-Tasman retailer Strand formerly known as Strandbags has been fined $780,000 (AU $709,246) in the Auckland District Court after being convicted of misleading consumers over discounts. Rawlings cautioned businesses that bargains offered should be genuine, unambiguous and not promoted in a way that “entices” consumers.

Advertising 246

Advertising Promotions Consumer ATS 246

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Consumers are clear on expectations from ecommerce businesses.

Payment Services 363

Payment Services Advertising Returns Checkout 363

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 277

Shopping Advertising Consumer Promotions 277

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. million customers have set up an Afterpay Card to shop in person since the solution went live in fall 2020.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Advertising 279

Advertising Consumer Shopping Marketing 279

Retail TouchPoints

MAY 12, 2021

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

Jewelry 269

Jewelry Merchant Services Customer Experience Wholesale 269

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. small business owners.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

Apparel 264

Apparel Fashion Advertising Supermarket 264

Retail TouchPoints

AUGUST 26, 2020

Instead of solely engaging in this race-to-the-bottom technique, businesses can develop a more holistic approach to achieve their e-Commerce goals in 2020. In addition to depleting long-term profitability based on unit prices alone, retailers that are repeatedly lowering prices will begin to attract a narrowly focused consumer base.

Advertising 299

Advertising Promotions Returns Marketing 299

Inside Retail

JUNE 1, 2023

According to a report from Customology, dubbed The Unspoken Customer, many consumers do not trust brands or their communications, therefore overly enthusiastic customer campaigns could be detrimental to businesses. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing.

Advertising 264

Advertising Consumer Marketing ATS 264