Retail TouchPoints

MAY 25, 2021

Both consumer confidence and spending are on the rise as the economy shows signs of stabilizing. Between tax refunds and stimulus checks, many shoppers have found themselves with some disposable income they are looking to spend, especially after a year like 2020. Money in pockets. What else should retailers expect going forward?

Consumer 292

Consumer Advertising Shopping Promotions 292

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 217

Payment Services Social Commerce Consumer Advertising 217

Retail TouchPoints

OCTOBER 7, 2020

With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new normal — especially retailers. Studies have shown that 87% of consumers typically travel 15 minutes or less to make everyday purchases. The Shift from Brick-and-Mortar to Ecommerce.

Advertising 142

Advertising Sporting Goods Promotions Consumer 142

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Lower rates, however, are only part of the story. Issues With ‘National’ Ads.

Advertising 293

Advertising Marketing Consumer Promotions 293

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 206

Advertising Returns Social Commerce Marketing 206

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. billion in sales in 2020. In 2010 , adults in the U.S. earning $26.97

Social Commerce 281

Social Commerce Consumer Merchant Services Checkout 281

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 300

Advertising Social Commerce Marketing Shopping 300

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 239

Checkout Advertising Finance Consumer 239

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. Meeting Consumers ‘Where They Are’. retail scene. The Definition of a Pandemic Pivot. Party City’s parent company, Party City Holdco Inc.,

ATS 285

ATS Advertising Consumer Accounting 285

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally. Newly-Online Nelly.

Consumer 245

Consumer Marketing Retail Marketing Shopping 245

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JULY 8, 2020

With location intelligence, they can gauge the offline impact and incrementality of campaigns launched in 2020, across digital display, out-of-home (OOH), cable television, native and video. Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1.

Location 258

Location Retail Marketing Marketing Advertising 258

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 233

Consumer Clienteling Fashion Marketing 233

Inside Retail

JULY 22, 2021

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. This type of conduct is particularly harmful where, as here, consumers cannot easily check or monitor the claims made.”. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotions Consumer 264

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

Merchant Services 286

Merchant Services Shopping Payment Services Advertising 286

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 285

Merchant Services Advertising Shopping Drop-Shipping 285

Inside Retail

NOVEMBER 11, 2022

Trans-Tasman retailer Strand formerly known as Strandbags has been fined $780,000 (AU $709,246) in the Auckland District Court after being convicted of misleading consumers over discounts. Rawlings cautioned businesses that bargains offered should be genuine, unambiguous and not promoted in a way that “entices” consumers.

Advertising 246

Advertising Promotions Consumer ATS 246

Retail TouchPoints

JULY 23, 2021

Another residual challenge that arose due to circumstances, was a new consumer mindset. While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. According to Digital Commerce 360 , “consumers spent $861.12

Fashion 258

Fashion Advertising Shopping Consumer 258

Retail TouchPoints

SEPTEMBER 27, 2024

“AEO protects its brands and cannot allow bad actors like Amazon to confuse and deceive consumers” by steering them towards substandard imitations, “piggyback[ing] off the goodwill, success and popularity of the Aerie marks.” Retail TouchPoints reached out to both AEO and Amazon for comment.

Advertising 267

Advertising Customer Experience Finance Apparel 267

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. Consumers are clear on expectations from ecommerce businesses.

Payment Services 356

Payment Services Advertising Returns Checkout 356

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 297

Marketing Accounting Advertising Consumer 297

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. million customers have set up an Afterpay Card to shop in person since the solution went live in fall 2020.

Promotions 261

Promotions Advertising Returns Customer Experience 261

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 254

Advertising Marketing Social Commerce Consumer 254

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

Apparel 264

Apparel Fashion Advertising Supermarket 264

Retail TouchPoints

JANUARY 2, 2025

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

Payment Services 237

Payment Services Checkout Wholesale Consumer 237

Retail TouchPoints

FEBRUARY 4, 2021

On the surface, 2020 wasn’t a great year for globalization. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world.

Merchant Services 257

Merchant Services Beauty and Health Consumer Returns 257

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 218

Advertising Marketing Accounting Consumer 218

Inside Retail

JUNE 1, 2023

According to a report from Customology, dubbed The Unspoken Customer, many consumers do not trust brands or their communications, therefore overly enthusiastic customer campaigns could be detrimental to businesses. Consumer mistrust is frequently brought up by the use of unsuitable marketing content and frequent emailing.

Advertising 264

Advertising Consumer Marketing ATS 264

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online.

Advertising 236

Advertising Promotions Consumer Customer Experience 236

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Advertising 261

Advertising Consumer Shopping Marketing 261

Inside Retail

MAY 26, 2021

Mosaic pays $630,000 for breaching consumer law. During the period between March and June 2020, however, Mosaic sold a number of ‘Health Essential Products’ that were deemed to be falsely or misleadingly advertised by the ACCC.

Advertising 246

Advertising Fashion Consumer Returns 246

Retail TouchPoints

AUGUST 26, 2020

Instead of solely engaging in this race-to-the-bottom technique, businesses can develop a more holistic approach to achieve their e-Commerce goals in 2020. In addition to depleting long-term profitability based on unit prices alone, retailers that are repeatedly lowering prices will begin to attract a narrowly focused consumer base.

Advertising 281

Advertising Promotions Returns Marketing 281

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 225

Shopping Advertising Promotions Consumer 225

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. million loss in Q3 2020. At a foundational level, brands should test the platforms that their target consumers are gravitating to most frequently.

Social Commerce 195

Social Commerce Consumer Marketing Advertising 195

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The campaign to sign up new sellers outside of China is a direct effort to change consumers’ perceptions of Wish.

Advertising 246

Advertising Fashion Consumer Shopping 246

Retail TouchPoints

FEBRUARY 16, 2021

However, there’s a huge opportunity right now for CPG brands and grocery retailers that want to win the digital basket and the digital consumer, which is being able to reach consumers in environments other than the retailer site. In fact, 63% of searches that happen online start on Amazon.com.

Advertising 293

Advertising Checkout Consumer Marketing 293

Inside Retail

JUNE 16, 2021

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. Leverage video advertising to stand out from the crowd.

Advertising 236

Advertising Shipping Consumer Shopping 236