Retail TouchPoints

OCTOBER 7, 2020

To ensure the best results this holiday season, advertisers need to account for the change in consumer buying behaviors and develop an advertising strategy that prioritizes online sales. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 159

Advertising Sporting Goods Promotions Consumer 159

Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

Merchant Services 348

Merchant Services Advertising Payment Services Shopping 348

Retail TouchPoints

MARCH 3, 2021

Online grocery boomed last year, becoming one of the fastest-growing ecommerce segments, according to Barrons : online grocery sales grew 60% YoY in 2020. Instacart was a key player in this rapid evolution, adding more than 200 new retailers in 2020 including Walmart , 7-Eleven and Family Dollar.

Beauty and Health 165

Beauty and Health Finance Advertising Management 165

Retail TouchPoints

OCTOBER 16, 2020

Prime Day 2020 will likely prove to be a success, according to Rachel Dalton, Director of Ecommerce and Omnichannel Insights at Kantar. One of the most unique aspects of Prime Day 2020 is how it became the gateway to the holiday season. We see a high degree of noise and distraction in advertising and promotions.”.

Promotions 179

Promotions Advertising Shopping Fulfillment 179

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The campaign, which ran from January 2020 to August 2021, was for a 60-month interest-free and no-deposit payment method.

Finance 306

Finance Payment Services Advertising Accounting 306

Retail TouchPoints

MARCH 24, 2021

billion on CBD products in 2020, with that number projected to increase to $26.4 These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 278

Checkout Advertising Finance Consumer 278

Retail TouchPoints

AUGUST 18, 2021

The biggest standout was Target’s same-day digital services, which grew nearly 55% in 2021 on top of the 270% growth posted in 2020. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. compared to 2020. growth experienced in Q2 2020. compared to Q. on top of 10.9%

Grocer 290

Grocer Advertising Fulfillment Shopping 290

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JULY 8, 2020

With location intelligence, they can gauge the offline impact and incrementality of campaigns launched in 2020, across digital display, out-of-home (OOH), cable television, native and video. Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1.

Location 279

Location Retail Marketing Marketing Advertising 279

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Lower rates, however, are only part of the story. Ad Spend and Product Popularity.

Advertising 299

Advertising Marketing Consumer Promotions 299

Retail TouchPoints

JUNE 15, 2022

In 2020, it eliminated all commissions and fees, thereby making it free for merchants to list their products on Google Shopping, and then in 2021 it forged integration partnerships with a number of major ecommerce facilitators including Shopify and Square. Bing’s goal might be similar.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JULY 12, 2021

2020 and the pandemic proved to be a critical turning point for Party City, both in its marketplaces journey and for the business as a whole. The company had struggled to find its footing in recent years, with its stock price falling to as low as 20 cents early in 2020 after several bad quarters. The Definition of a Pandemic Pivot.

ATS 299

ATS Advertising Consumer Accounting 299

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. The use of LLMs for bidding in programmatic advertising is perhaps the key sticking point that could have broader industrywide ramifications over time.

Advertising 284

Advertising Marketing Accounting Customer Experience 284

Inside Retail

APRIL 21, 2022

The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. . Online travel booking company Trivago has been ordered to pay $44.7

Advertising 363

Advertising Consumer ATS 363

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s media network hit the market in 2020 and quickly generated $105 million in revenue in 2021. Macy’s, Inc.

Advertising 262

Advertising Fashion Marketing ATS 262

Retail TouchPoints

OCTOBER 21, 2021

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts. digital ad revenue (up from 7.8%

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Inside Retail

MAY 12, 2024

These cookies can be used to follow you across the web for purposes like targeted advertising and analytics. Google first announced its plan to deprecate cookies in January 2020, aiming for a phase-out within two years. Third-party cookies are small pieces of data used by websites to track people’s browsing activity.

Advertising 246

Advertising Planning Marketing Management 246

Inside Retail

JULY 22, 2021

The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020. The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. Lorna Jane thinks so.”.

Marketing 264

Marketing Advertising Promotions Consumer 264

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. in 2020 and likely to keep climbing. in 2019 to 14.9%

Payment Services 363

Payment Services Advertising Returns Checkout 363

Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

DECEMBER 6, 2022

Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Department Stores 310

Department Stores Accessories Apparel Advertising 310

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

Advertising 246

Advertising Promotions Consumer ATS 246

Retail TouchPoints

SEPTEMBER 27, 2024

Amazon launched the Amazon Counterfeit Crimes Unit (CCU) in June 2020 and in 2023 alone seized and disposed of 7 million counterfeit products worldwide. The unit also decreased the number of bad actors creating fake selling accounts by 88% within a four -year period. “Dupes do not claim to be the real-deal.

Advertising 290

Advertising Customer Experience Finance Apparel 290

Inside Retail

APRIL 22, 2021

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. With marketplaces growing more than 80% globally in 2020, there will be even more options than ever for brands to connect with consumers. Australians spent an unprecedented $50.46 Fulfilment of the future.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. million customers have set up an Afterpay Card to shop in person since the solution went live in fall 2020.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Douyin changed the game with its ability to keep users engaged in user-generated content and integrate smart advertising features that broke the mold of traditional ad formats. trillion by 2028. In the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

MARCH 31, 2021

At Pandora he most recently served as Chief Operating Officer, helping to scale the company’s advertising business and played a significant role in the acquisition and integration of Pandora into Sirius XM. Gerbitz will assume his new role on April 8, 2020, reporting to President and CEO Mike George.

Advertising 263

Advertising Management ATS 263

Inside Retail

NOVEMBER 25, 2021

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. On September 15, 2020, during lockdown, Lush also partnered with IAMWHOLE and Zoe Sugg [the influencer known as Zoella] in Digital Detox Day to advocate for putting our devices down for one whole day and to focus on our mental health.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

JULY 23, 2024

As recently as April 2024 Google said it was still moving toward cookie deprecation even as it postponed the actual implementation, this time until 2025, for the third time since the original January 2020 announcement.

Advertising 294

Advertising Marketing Location Planning 294

Retail TouchPoints

MARCH 4, 2021

The feature appears to be a new form of Twitter Card — customizable media units that advertisers can use to drive traffic to their website or mobile app. Twitter had a banner year in 2020 , reporting year-over-year total revenue growth of 28% to $1.29

Shopping 321

Shopping Advertising Social Commerce ATS 321

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

OCTOBER 14, 2020

Advertising on Pinterest has provided a dramatic success story for Fabletics , including 150% year-over-year growth in 2019, but it wasn’t an overnight success. Part of the adjustment was related to how Fabletics analyzed conversion volumes for Pinterest advertising. “On

Advertising 264

Advertising Fashion Shopping Customer Experience 264

Retail TouchPoints

JULY 23, 2021

retailers in 2020, up 44.0% It means understanding how and where to advertise. In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Create cost-effective advertising campaigns with Google Ads. Online is Now a ‘Need to Have’.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

JANUARY 12, 2024

Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format. A number of those advertisers also are signed on to participate in the Gateway Shop beta, including Unilever.

Shopping 277

Shopping Advertising Consumer Promotions 277