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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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What Every Retailer Should Do to Stop Account Takeover Attacks

Retail TouchPoints

According to a recent report from the Identity Theft Resource Center there was a 68% increase in data breaches in 2021 compared to 2020, awarding last year with the highest number of data breaches ever reported. adults have been victims of account takeovers. To protect and mitigate ATOs, here are some steps to consider: 1.

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How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

Retail TouchPoints

consumers spent an estimated $14.9 billion on CBD products in 2020, with that number projected to increase to $26.4 As a result, CBD brands are getting innovative with their marketing tactics in order to engage new customers and educate consumers about an often misunderstood subset of the cannabis industry.

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. So, how can we take on this next, purpose-driven generation of consumers? What it means to integrate passion, ethics (transparency and accountability), and DEI&I accessibility.

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Retail Trends in 2021 — Overcoming 2020’s Challenges

Retail TouchPoints

Is that even possible coming out of a year like 2020? One futurist we know said, “2020 was so weird I didn’t even get a chance to be wrong.”. There’s already a transition underway from antiseptic multi-storied anchors to more vibrant, smaller environments in sync with consumer demand. But let’s be real here.

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How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Retail TouchPoints

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. Nearly half ( 48% ) of Americans bought an item through resale in 2020, according to research from C2C resale marketplace OfferUp. The Cool Factor.

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