Retail TouchPoints

DECEMBER 12, 2024

Commerce media, which leverages retailers’ first-party data and digital platforms to deliver targeted advertising, is creating exciting new opportunities for brands to connect with shoppers and amplify growth.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

JULY 12, 2021

Yet by all accounts, expanding distribution to online marketplaces has been a solid move for the company. We always try to encourage marketplace diversification ,” said Tracey Lackey, Account Manager for Party City at ChannelAdvisor in an interview with Retail TouchPoints. “ The Definition of a Pandemic Pivot.

ATS 299

ATS Advertising Consumer Accounting 299

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. The use of LLMs for bidding in programmatic advertising is perhaps the key sticking point that could have broader industrywide ramifications over time.

Advertising 284

Advertising Marketing Accounting Customer Experience 284

Inside Retail

APRIL 22, 2021

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . Australians spent an unprecedented $50.46 Fulfilment of the future. And now’s the time to get ahead.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

SEPTEMBER 27, 2024

Amazon launched the Amazon Counterfeit Crimes Unit (CCU) in June 2020 and in 2023 alone seized and disposed of 7 million counterfeit products worldwide. The unit also decreased the number of bad actors creating fake selling accounts by 88% within a four -year period. “Dupes do not claim to be the real-deal.

Advertising 290

Advertising Customer Experience Finance Apparel 290

Retail TouchPoints

OCTOBER 21, 2021

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts. digital ad revenue (up from 7.8%

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

APRIL 21, 2021

ecommerce share in 2020, up from 23.7% Buy now, pay later (BNPL) also thrived over the past year, rising nearly 78% to account for 1.6% However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them.

Merchant Services 299

Merchant Services Payment Services Checkout Accounting 299

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Social Advertising: Annoying but Effective. after Google, accounting for 25.2%

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Inside Retail

NOVEMBER 25, 2021

IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. On September 15, 2020, during lockdown, Lush also partnered with IAMWHOLE and Zoe Sugg [the influencer known as Zoella] in Digital Detox Day to advocate for putting our devices down for one whole day and to focus on our mental health.

Advertising 130

Advertising Accounting Beauty and Health Planning 130

Retail TouchPoints

JUNE 26, 2024

That was a 19% increase compared to November 2020. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue. This allows advertisers to take a step closer to connecting marketing effectiveness with business goals and make smarter strategic decisions.

Advertising 264

Advertising Returns Marketing Accounting 264

Retail TouchPoints

FEBRUARY 4, 2021

On the surface, 2020 wasn’t a great year for globalization. For example, international online sales conducted through cross-border ecommerce solution eShopWorld (ESW) increased 82% year-over-year in 2020. When the pandemic first emerged on the global stage in March 2020, initial uncertainty caused a dip in international online sales.

Merchant Services 305

Merchant Services Beauty and Health Consumer Returns 305

Retail TouchPoints

NOVEMBER 5, 2021

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Social media advertising and how to leverage it. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms.

Marketing 306

Marketing Advertising Consumer Shipping 306

Retail TouchPoints

SEPTEMBER 20, 2024

As the report outlines, the business models of many of these companies actually incentivize the mass collection of user data for monetization, in particular through targeted advertising, which accounts for most of their revenue. The FTC’s report is likely to light fires under those efforts.

Consumer 264

Consumer Accounting Advertising Social Commerce 264

Retail TouchPoints

JUNE 24, 2021

Overall ecommerce spending fell 1% compared to Prime Day 2020, according to data from Salesforce. However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. billion in sales.

Advertising 179

Advertising Accounting Promotions ATS 179

Retail TouchPoints

JANUARY 21, 2021

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. data from Global-e suggests that international commerce had grown 42% by May 2020. And cross-border ecommerce is booming. In the U.S.,

Advertising 299

Advertising Accounting Marketing Finance 299

Retail TouchPoints

SEPTEMBER 2, 2021

this year — a 35% increase over 2020 — according to Insider Intelligence. To address both of these realities, the brand turned to influencers to fuel its content creation engine and include more authentic content on digital channels and social accounts. billion in the U.S. It’s about telling a story but connecting it to commerce.”

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

MAY 18, 2023

Ulta launched Touchland in 1,300 stores in January 2020 — and its products sold out within two weeks. The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams.

Planning 278

Planning Accounting Wholesale Consumer 278

Retail TouchPoints

FEBRUARY 16, 2023

CoStar Group, a commercial real estate firm, estimates there were a record-breaking 12,200 brick-and-mortar store closures in 2020 as a result of the pandemic. It’s an opportunity to advertise relevant products to the right customers to increase sales and create unique VIP experiences.

Payment Services 275

Payment Services Shopping Checkout Customer Experience 275

Retail TouchPoints

JULY 31, 2020

But Q3 2020 will look much different. We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Mike Baber is Director, Strategic Accounts at Sidecar.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

JUNE 1, 2021

Throughout 2020 and into 2021, brands have gotten accustomed to pivoting when the news cycle hangs on unprecedented events. We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. but are taking sentiment into account.

Advertising 200

Advertising Consumer Accounting Management 200

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 200

Beauty and Health Accounting Social Commerce Advertising 200

Retail TouchPoints

APRIL 14, 2023

trillion in 2020 and is expected to reach $3.9 outside the formal economy who do not have access to a bank account, so top-up cards make sense. This increased security comes from prepaid top-up cards not being linked to a bank account or credit card. The global prepaid cards market was valued at $2.2 In the U.S.

Payment Services 278

Payment Services Consumer Accounting Advertising 278

Retail TouchPoints

AUGUST 5, 2022

Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents. Forter’s Fraud Attack Index found that BOPIS fraud attacks increased by 55% in 2020.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

FEBRUARY 3, 2022

billion global social media users — a 5% increase from 2020. Brand pages or accounts with brilliant customer interaction, gorgeous imagery, plus advertisements and gamification combine to make social media a potential marketing utopia. We know one of the most critical ways brands connect with consumers is via social media.

Consumer 278

Consumer Clienteling Fashion Marketing 278

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. Mobile accounted for 69% of total Google Shopping clicks and 57%.

ATS 221

ATS Advertising Drop-Shipping Shopping 221

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. All of the strategic changes had begun to bear fruit prior to the pandemic, with same-store sales at A&F up by 8 per cent in the quarter to January 2020.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Benefits far outweigh the drawbacks.

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Retail TouchPoints

MARCH 3, 2022

By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020. CB Insights noted that last mile delivery can account for up to 28% of a good’s total cost, and retailers also need to find drivers, manage liability and deal with rising energy prices, among other issues.

Advertising 246

Advertising Marketing Grocer Customer Experience 246

Inside Retail

JULY 11, 2024

In Australia, cryptocurrency scam advertisements featuring the face of mining billionaire Andrew Forrest have led to Australians losing millions of dollars, according to Forrest. He is suing Facebook owner Meta over the advertisements in California after saying he was unable to force Meta to take action domestically. billion (US$1.8

Telecommunications 130

Telecommunications Advertising Accounting Consumer 130

Hunton Andrews Kurth

JANUARY 27, 2022

In 2020, the company paid $9.3 This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. This is the second time Fashion Nova has entangled itself with the FTC.

Fashion 98

Fashion Accounting Marketing Advertising 98

Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

Beauty and Health 130

Beauty and Health Advertising Marketing Accounting 130

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. In 2001, sales in November accounted for 8.8% Depending on who you ask, you’ll get very different answers.

Consumer 246

Consumer Planning Advertising Shopping 246

Retail TouchPoints

DECEMBER 3, 2020

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales.

Drop-Shipping 205

Drop-Shipping Consumer Merchant Services Shipping 205

Retail TouchPoints

OCTOBER 28, 2020

However, Amazon still has a firm stranglehold on the ecommerce market, accounting for roughly 50% of all ecommerce sales in the U.S. What Amazon has done to the high street, Google and Facebook have done to advertising, Netflix to film and TV distribution, Uber to minicabs — and so on. Poking the Giants.

Shipping 234

Shipping Accounting Consumer Returns 234

Wiser

APRIL 3, 2023

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. Brands use social platforms like Instagram, TikTok, Facebook, and others to advertise and link directly to their products. Nearly every time, right? And this plan has worked!

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Store Growers

MARCH 9, 2020

In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. Way too often I see new advertisers being jumpy: New advertiser complaining about not seeing results. Google Ads is a platform that allows you to advertise in different places, using different campaign types and different ad formats.

Advertising 75

Advertising Shopping Accounting Checkout 75