Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up
Retail TouchPoints
AUGUST 3, 2021
The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company. The brand posted a 56% net sales gain versus 2019 in Q1 2021, which ended May 1. Krueger, Chairman and CEO of Wolverine in a statement.
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