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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 274
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DICK’S Enters the Resale Market With In-Store Buy-Back Program

Retail TouchPoints

Resale has a new player with the launch of DICK’S Sporting Goods ’ in-store buy-back program, available in select markets through a partnership with outdoor and adventure gear resale platform Out&Back. DICK’S will pilot the program at DICK’S Sporting Goods locations in Pittsburgh and Lakewood, Colo. and its Cranberry Township, Pa.

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Levi’s Names Snap Exec as New Marketing Chief

Retail TouchPoints

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share. Levi Strauss & Co.

Marketing 233
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Target Promotes 17-Year Veteran to Chief Marketing Officer

Retail TouchPoints

Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief Guest Experience Officer Cara Sylvester, Roath will lead core marketing functions including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations.

Marketing 220
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

That was the solution for Adore Me; the internet-only company began working with influencers with large numbers of followers ( 1 million to 5 million ) in 2018 and 2019, but “we had hundreds of smaller influencers that wanted to work with us,” said Ranjay Roy, VP of Strategy at Adore Me, speaking at the RICE event in May.

Marketing 265