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The direct and indirect damages of lost sales are so great that retailers prefer to markdown unsold inventory, or even get rid of it at cost. Retailers face the challenge of figuring out what the product mix should be, and how much of each product to purchase. Retailers have to be careful not to suffocate their own demand.
The direct and indirect damages of lost sales are so great that retailers prefer to markdown unsold inventory, or even get rid of it at cost. Retailers face the challenge of figuring out what the product mix should be, and how much of each product to purchase. Retailers have to be careful not to suffocate their own demand.
Over the last couple of decades, the challenges facing retailers have changed significantly, causing brands to rethink traditional strategies. It used to be that brands differentiated by delivering unique, hard-to-find products, or by lowering retailpricing to undercut direct competitors. – Inventory management.
Over the last couple of decades, the challenges facing retailers have changed significantly, causing brands to rethink traditional strategies. It used to be that brands differentiated by delivering unique, hard-to-find products, or by lowering retailpricing to undercut direct competitors. – Inventory management.
Despite the havoc wreaked in 2020 by the pandemic, NRF reported that November-December 2020 retail sales were an unexpectedly high 8.3% above the same period in 2019, while online and other non-store sales alone grew 23.9%. [ii] Of course, there’s also reason for optimism. The Win-Win Imperative: There are No Do-Overs.
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