Survey: 87% of Consumers Doubt Influencers Use Products They Promote
Retail TouchPoints
SEPTEMBER 1, 2022
The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?
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