Holiday Success Recipe: Strategically Target Discounts, Focus on Fulfillment , Amp Up Agility
Retail TouchPoints
OCTOBER 1, 2020
of consumers said that they plan to spend about the same or more on holiday gifts compared to 2019 — the highest level recorded by Tinuiti in the past three years. Even some overall positive news can be mixed: 76% of shoppers still plan to spend the same or more, but that share is down from 85% in 2019, according to AlixPartners. “I
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