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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. billion in 2019. Retail Dive. Digital advertising boom time. Digital advertising on Google. Big retailers are racing toward a $100 billion high-margin annual revenue prize in retail media.

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Retail Statistics You Should Know

Small Biz Trends

Retail Statistics: The Big Picture. The retail market size is continuously growing. According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% over 2019 in spite of ubiquitous public health emergencies in the country. What’s more, retail trade added 4.8

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Many direct-to-consumer retailers open stores as a way to grow the top line but also as a path to profitability. In 2019 Casper spent $154.6 Warby Parker spent $43.3

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon has revolutionized retail in many ways. "We

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Jewelry Sales Increased Sharply in July, Survey Finds

VMS

jewelry sales were up sharply in July compared to the same month in 2020 as well as in 2019, according to Mastercard SpendingPulse. The growth was part of a larger trend in which retail sales overall grew for the 11th consecutive month. percent versus July 2019. Read the press release: Retail sales in the U.S.

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Oatly’s Strategy, 5 Reasons it Has Taken Off

Indigo 9 Digital

By 2019 Oatly was available in 7,000 stores and coffee shops across the United States including places like Whole Foods and Target. With these trends in the back of Öste’s mind he created a patented process that uses enzymes to liquefy raw oat kernels. By 2019 the global market for milk alternatives reached an estimated $18 billion.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. We sat down as a company to figure this out."