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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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Wonder Buys Media Company Tastemade for $90 Million

Retail TouchPoints

Wonder, which was founded by Jet.com entrepreneur Marc Lore in 2018, purchased meal kit company Blue Apron in October 2023 for $103 million and in November 2024 acquired Grubhub for $650 million. Wonder opened a food hall in a Quakertown, Pa.

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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

In 2018, Walmart beat out Amazon for a majority interest in the company, spending $16 billion for a 77% stake. The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market. Myntra, which the group acquired in 2014, is among the leaders in the fashion category in India.

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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

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Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

Retail TouchPoints

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Every major social platform and other tech players besides — Google included — are battling to become the place for online shoppers to both discover and buy.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

We increased sales little by little from 2015 to 2018, and the demand was too much, so it was too much for me and my one employee. In fact, I’m still really good friends with the people who work at the stores that sell us. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing.

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