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See How This Diabetic-Friendly Brand Proves Life Really Can Be Sweet

Rangeme

In 2018, French-trained personal chef Rodolfo Fernandes knew he had to create something sweet and healthy that everyone could enjoy without losing the satisfying taste of “sugar” after remembering a story from his childhood. Their product SKUs include two lines – one with wholesale, retail options and one with bulk packages for foodservice.

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. Fast forward to 2021 and sales generated through Nike’s wholesale channel made up 61% of Nike’s sales. One of the benefits of moving away from wholesale is better margins. Do you like this content?

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that. Between 2018 and 2020 the cost of advertising on Facebook and Instagram more than doubled. Casper now has more than 60 stores and several retail partnerships. million on “refunds, returns, and discounts” in 2018.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

This model is in contrast to Farfetch’s rival Net-a-Porter which operates primarily a wholesale model where it owns the inventory sold on its site. It did this through a partnership it had with Chanel that started in 2018. But Net-a-Porter is now adding more concession arrangements. It’s a test and learn approach.”.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

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What You Need to Know About Flipkart’s Strategy

Indigo 9 Digital

One of the international companies looking to tap into the Indian retail market is Walmart. In 2018 Walmart purchased a controlling interest in Flipkart a popular eCommerce company in India. In 2018 Walmart made its largest investment ever when it invested $16 billion to acquire a 77% stake in Flipkart. Do you like this content?

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

A trend that has been in place over the last several years is that luxury brands continue to open their own stores and bolster their own eCommerce capabilities. Why should a brand sell wholesale when it can sell directly to its customers? Many of the luxury stores in Yorkdale were not there ten years ago. Do you like this content?

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