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Does Procurement Play a Role in Retail Recovery?

Retail TouchPoints

Do they invest in emerging business models such as buying online and picking up in-store, or doorstep delivery, or expedited return programs? Retailers will need to decide where to cut back and where to invest — and those are decisions where procurement, using current technologies, can generate real dividends.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% Still not convinced?

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Even Warren Buffett would be impressed with those returns. A champion of diversity, in 2018 Starbucks achieved gender and race pay equity for all staff in the United States. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

In 2018 Nike took another risk during its 30th anniversary marketing campaign. In 2018 Nike opened its House of Innovation 000 store. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Nike’s risk taking didn’t stop in its early days.

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The Reasons Behind Starbucks’ Great Customer Experience

Indigo 9 Digital

Even Warren Buffett would be impressed with those returns. A champion of diversity, in 2018 Starbucks achieved gender and race pay equity for all staff in the United States. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Brand Loyalty is Put to the Test

Rangeme

May 9, 2018 , 15 Amaresan, Swetha. It’s a global trend, as 59% of consumers worldwide now have higher customer service expectations, including 82% of Brazilians and 50% of Germans. May 9, 2018. 14 Redbord, Michael. The Hard Truth About Acquisition Costs (and How Your Customers Can Save You). November 16, 2020. May 7, 2020.

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