Whole Foods Adds $10 Fee to Amazon Prime Members’ Deliveries
Retail TouchPoints
SEPTEMBER 28, 2021
The retailer instated the delivery fees to avoid raising prices of the groceries themselves, starting with pilots in six markets during the summer of 2021: Portland, Maine; Providence, R.I.; Amazon acquired Whole Foods in 2017 and introduced a free two-hour delivery option in 2018 as it steadily expanded the grocer’s delivery footprint.
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