Indigo 9 Digital

NOVEMBER 29, 2022

When they launched Goat, they really hit the right market segment. They went in and addressed a problem that the industry was having, which was fake products and authenticity, the things that made potential customers very leery of buying online,” said George Belch, chairman of the marketing department at San Deigo State University.

Apparel 97

Apparel Accessories Retailing Pricing Marketing 97

Indigo 9 Digital

AUGUST 2, 2022

In the United States Amazon has made the most significant advances in creating tech enabled retail stores with its Just Walk Out technology that allows customers to skip the checkout. The first Amazon Go store opened to the public in 2018 to much fanfare. Stores as delivery hubs for other retailers. Do you like this content?

Payment Services 98

Payment Services Kiosk Supermarket Checkout 98

Small Biz Trends

JULY 19, 2021

packaged food market size was $ 996.56 cardiovascular equipment market is expected to grow at more than 11% CAGR through 2027. This is because the maternity care market in North America is projected to cross $3 billion by 2023 with a good compound annual growth rate. during 2017-2030, reports Goldstein Market Intelligence.

Accessories 137

Accessories Jewelry Merchant Services Marketing 137

Indigo 9 Digital

MAY 12, 2022

The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market? Resale and social media growth provide free marketing and more exposure. Scarcity that heightens demand.

Apparel 111

Apparel Fashion Marketing Accessories 111

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

Merchant Services 116

Merchant Services Payment Services Consumer Marketing 116

Indigo 9 Digital

MAY 31, 2022

For example, in 2016 Adidas’ market share in the United States was 6.8% Speaking about the initiative Nike’s CEO at the time, Mike Parker, said: “through the Consumer Direct Offense, we’re getting even more aggressive in the digital marketplace, targeting key markets and delivering product faster than ever.” Not a chance.

Consumer 98

Consumer Checkout Retail Trends Shopping 98

Indigo 9 Digital

FEBRUARY 13, 2023

But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

JUNE 7, 2022

Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Tesco even tried its hand at opening a discount grocery chain called Jack in 2018 but it closed the chain of 13 stores earlier this year. "We Source: Bloomberg.

Marketing 52

Marketing Advertising Grocer Checkout 52

Rangeme

JANUARY 27, 2022

And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same. Small companies appealing. Man-shopping.

Marketing 52

Marketing Consumer Shopping Location 52

Rangeme

FEBRUARY 28, 2022

In 2018, French-trained personal chef Rodolfo Fernandes knew he had to create something sweet and healthy that everyone could enjoy without losing the satisfying taste of “sugar” after remembering a story from his childhood. No Sugar Aloud has been active on RangeMe since 2018, and the team is fond of RangeMe Insights. So, what’s next?

Wholesale 98

Wholesale Consumer Grocer Shipping 98

Indigo 9 Digital

MAY 3, 2022

When Rihanna launched her lingerie brand Savage X Fenty in 2018 it was inclusive from the very beginning. For retailers to not adapt or evolve can be a fatal flaw,” says Kalinda Ukanwa, a marketing professor at the University of Southern California Marshall School of Business. Rihanna from the beginning wanted to serve everyone.

Fashion 98

Fashion Consumer Marketing Advertising 98

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Rangeme

NOVEMBER 26, 2021

While shifting consumer loyalty could represent a market threat to incumbent category leaders, “This is a huge opportunity for emerging brands,” said Jared Kligerman, Co-Founder, Wander Nut Butters. Store brands’ growth have outpaced the retail market as their quality continues to rise while often offering good value for money.

Consumer 105

Consumer Customer Retention Shopping Marketing 105

Indigo 9 Digital

FEBRUARY 28, 2023

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

Advertising 98

Advertising Consumer Returns Promotions 98

Indigo 9 Digital

APRIL 17, 2023

Sephora knows that great marketing starts with great service. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Many of the personalized experiences that Sephora offers are due to the retailer’s focus on innovation.

Shipping 122

Shipping Shopping Marketing Retail Trends 122

Indigo 9 Digital

FEBRUARY 9, 2023

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. Oatly is now valued at $1.3

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

DECEMBER 6, 2023

The fast food industry has also taken a while to catch up with McDonald’s only starting to make burgers using fresh beef patties in 2018. The other trend Shake Shack helped to popularize is the rise of fast casual restaurants. Shake Shack tries to differentiate itself by adapting to local markets. Serve the local community.

Location 98

Location Consumer Retail Trends Marketing 98

Rangeme

OCTOBER 27, 2021

Additionally, there is a compelling sales and marketing story to tell as well; SPINS recently reported that products certified across these categories are all seeing double-digit growth; Non-GMO (10%), Organic (11%), B-Corp (11%), Fair Trade (10%,) and Animal Welfare (19%). . Are you interested in getting USDA certified organic?

Consumer 98

Consumer Marketing Management Accounting 98

Indigo 9 Digital

MAY 4, 2023

The areas where dollar stores have flourished are often known as “food deserts”, markets where consumers are many miles away from a grocery store or a big box chain such as Walmart but they still need a place to buy household items and food at affordable prices. Many “dollar” stores also carry items that cost well above one dollar.

Location 96

Location Shopping Consumer Planning 96

Indigo 9 Digital

APRIL 21, 2022

By Tricia McKinnon India has the fourth largest eCommerce market in the Asia Pacific region behind China (#1), Japan (#2) and South Korea (#3). But India’s retail eCommerce sales are growing quickly, up 27% last year to reach $67 billion and by the end of next year India’s retail eCommerce sales are expected to surpass $100 billion.

Payment Services 52

Payment Services Shipping Customer Experience Wholesale 52

Rangeme

JUNE 14, 2022

These programs lead to more loyal customers since 47% say they spend more with the supermarket whose program they belong to, according to the Data and Marketing Association in London. Some retailers are doing a great job with loyalty programs, he points out. Loyalty programs are popular in the U.K.,

Supermarket 98

Supermarket Consumer Department Stores Shopping 98

Indigo 9 Digital

JANUARY 11, 2023

Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Take mattress retailer Casper. In 2018 Casper spent $80.7 Walmart has made a number of moves in recent years that show why it’s the number one retailer in the world.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Indigo 9 Digital

SEPTEMBER 26, 2023

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Do you like this content? Start selling food.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

Indigo 9 Digital

JANUARY 12, 2023

Fast forward less than two decades later to 2018 when Sears was in so much financial hardship with declining sales and profits as well as mounting debt it filed for bankruptcy. Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Beauty and Health Wholesale 97

Indigo 9 Digital

JANUARY 30, 2023

Between 2007 and 2018 the number of department stores in the United States declined by 1,159 while the segment featuring the highest growth, dollar stores, saw its store count increase by 12,535 stores. Morgan Stanley believes the clothing market has “hit a ceiling” and is going into a “structural decline.” Do you like this content?

Shopping 98

Shopping Department Stores Location Planning 98

A1 Retail

JUNE 15, 2021

Harita Shah, Marketing Director UK and Creative, Media, Events, & Brand – Europe, Unibail-Rodamco-Westfield comments : “We’re delighted to host By Rotation’s first physical pop-up at Westfield London this July.

Fashion 52

Fashion Boutique Accessories Retail Trends 52

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90

Indigo 9 Digital

NOVEMBER 22, 2022

Cash App started allowing users to make purchases in Bitcoin in 2018, making Cash App one the first mainstream payment apps to do so. In 2021 $10 billion worth of Bitcoin transactions flowed through Cash App and more than 10 million Cash App users have used the app to buy Bitcoin since 2018. Do you like this content?

Merchant Services 52

Merchant Services Payment Services Accounting Retail Trends 52

Indigo 9 Digital

SEPTEMBER 1, 2022

Marks & Spencer is in the midst of a multi-year transformation that former CEO Steve Rowe began in 2018 and it’s working. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Marks & Spencer’s revenues last year were up 21.5%

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95

Indigo 9 Digital

FEBRUARY 24, 2023

A champion of diversity, in 2018 Starbucks achieved gender and race pay equity for all staff in the United States. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. This is a feat that not many companies can say they have achieved.

Customer Experience 105

Customer Experience Returns Location Retail Trends 105

Indigo 9 Digital

SEPTEMBER 15, 2022

This acquisition adds to other moves Amazon has made in the healthcare sector including its purchase of PillPak, an online pharmacy, in 2018 for $753 million. In addition to getting more of your wallet, a service business like this has better margins than Amazon’s retail business and is less capital intensive. Do you like this content?

Advertising 95

Advertising Drop-Shipping Returns Consumer 95

Rangeme

APRIL 11, 2022

According to the Future of Drink Report from market research company Datassential, Chicago, 42% of consumers say they are interested in plant-based, alcohol-free versions of classic cocktails. In 2018, Guinness stopped filtering through isinglass (fish bladder), which it had been doing for more than 250 years. Source: Just Wine.

Supermarket 52

Supermarket Consumer Accounting Marketing 52

Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MAY 30, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Extend beyond core eCommerce apps The best retailers don’t just have products or apps they have an ecosystem. Both of these digital launches had strong results. Do you like this content?

Wholesale 98

Wholesale Department Stores Bar Codes Consumer 98

Indigo 9 Digital

MARCH 9, 2023

This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content? eCommerce isn’t cheap.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98