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Navigating the Tariff Era: A Strategic Roadmap for Retailers

Retail TouchPoints

The Scars of the 2018-2019 U.S.-China China trade war of 2018-2019 offers a cautionary tale about the far-reaching consequences of tariffs. In 2018, more than one-third of apparel imports flowing into the U.S. China Trade War: A Case Study in Disruption The U.S.-China During this period, the U.S.

Apparel 278
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Belk Promotes Insider to CEO as Part of Ongoing Turnaround Effort

Retail TouchPoints

Belk has promoted President and Chief Merchandising Officer Nir Patel to CEO as the company also makes two other executive changes. His responsibilities grew to encompass Home, Kids and Visual Merchandising before he took the CMO role in 2018. Current COO Don Hendricks will be promoted to President.

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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

Some ecommerce companies combine inventory and search functionality to optimize promotions and upselling. Using this data, you can offer dynamic promotions based on stock levels; for example, you can run discounts on overstocked items or promote last call messages that spur customers to buy items they might otherwise overlook.

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Madison Reed Names New Marketing and Digital Chiefs

Retail TouchPoints

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Lande-Shannon brings two decades of experience guiding brands through successful marketing strategies while also driving culture and leadership initiatives.

Marketing 262
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Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Baratto has been with Under Armour since 2018 as Managing Director of the company’s Europe, Middle East and Africa (EMEA) region.

Consumer 271
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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. A good example is asking a customer if they’d like an offer or special promotion. Leveraging Conversational Marketing.

Consumer 317
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Glossier Bolsters C-Suite with New Creative, Marketing and Commercial Officers

Retail TouchPoints

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 264