Remove 2018 Remove Marketing Spend Remove Returns
article thumbnail

Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. Back in 2018, the fast food chain cheekily escalated the burger wars to the next level with creative use of technology to make the headlines.

article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. followed by former #1 Shein , now bumped down to the #2 position. (It

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% of revenue.

article thumbnail

Can Superdry’s restructuring plan save the business?

Retail Gazette

Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

article thumbnail

Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

5:32] E-commerce and digital marketing obviously but it’s watchable and changeable, and movable and it can be with you the rest of your life that that led us to a whole design philosophy that now. [5:42] 10, 20, 50, 100, 250 locations now.