Retail TouchPoints

APRIL 20, 2021

However, with the developments over the last few years, from the 2016 Cambridge Analytica scandal to the 2018 General Data Protection Regulation (GDPR) to its North American counterparts the CCPA and PIPEDA, ‘old-school’ personalization based on PII is on its way out — and fast.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Inside Retail

NOVEMBER 21, 2022

The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Shape the future you want.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

APRIL 2, 2021

Back in 2018, the fast food chain cheekily escalated the burger wars to the next level with creative use of technology to make the headlines. Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content.

Customer Experience 165

Customer Experience Specialty Retailers Marketing Spend Management 165

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. followed by former #1 Shein , now bumped down to the #2 position. (It

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Inside Retail

JUNE 14, 2022

The platform is the next step in a journey that began with the 2018 launch of Cotton On Group’s customer loyalty program, Cotton On & Co Perks, which has enabled it to collect a wealth of data on approximately 8 million active customers. . Putting the customer loyalty program to work. Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

Merchant Services 116

Merchant Services Payment Services Consumer Marketing 116

Indigo 9 Digital

NOVEMBER 16, 2023

That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98