article thumbnail

Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306
article thumbnail

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Leveraging Conversational Marketing. Conversational marketing is the next evolution of direct marketing.

Consumer 317
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Madison Reed Names New Marketing and Digital Chiefs

Retail TouchPoints

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. Lande-Shannon brings two decades of experience guiding brands through successful marketing strategies while also driving culture and leadership initiatives.

Marketing 262
article thumbnail

Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video. In fact, as we head into the holiday season, marketers will find that video may be just the thing to up their game this year. Fact: Video can help re-create those in-person shopping experiences.

Marketing 278
article thumbnail

Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

That was the solution for Adore Me; the internet-only company began working with influencers with large numbers of followers ( 1 million to 5 million ) in 2018 and 2019, but “we had hundreds of smaller influencers that wanted to work with us,” said Ranjay Roy, VP of Strategy at Adore Me, speaking at the RICE event in May.

Marketing 290
article thumbnail

Webjet in legal battle over flight price misrepresentation

Inside Retail

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. This happened in 382 bookings between November 1, 2018 and June 25, 2024, resulting in passengers being forced to pay more or facing cancelled bookings at a potential loss.

article thumbnail

What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Marketing 246