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Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?
Marks & Spencer is in the midst of a multi-year transformation that former CEO Steve Rowe began in 2018 and it’s working. That means if there is slow moving merchandise the retailer doesn’t have to worry about taking markdowns to sell the inventory. Marks & Spencer’s revenues last year were up 21.5%
In a 2018 report , Gartner, Inc. And retailers are rushing to offer new fulfillment options, like “buy online, pick up in-store” (BOPIS), curbside pickups, cashless checkouts, drop-shipping, mobile shopping and more. As if it were some sort of “can’t have the cake and eat it too” type of deal. This is a misconception.
For instance, while the 2018 steel and aluminum import tariffs increased demand for US-made steel, they inevitably led to increased costs in the automotive and construction industries. AI-driven pricing solutions go much further in accurately predicting, calculating, and recommending product pricing, markdowns, and promotions.
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