How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
“I eventually realized in 2018 that there was a critical opportunity around convenience , and I wanted to advance that strategy. Now, Sephora is a clear leader in omnichannel execution — and fulfillment has become a key differentiator in the brand experience. The retailer even ran a flash shipping program as early as 2015.
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