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Private Label Everything: Why ‘Off-Brand’ is On-Trend

Retail TouchPoints

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. All of that is changing. Have you tried their Chili Lime Tortilla Chips?)

Consumer 278
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Century 21 Continues Ecommerce Expansion with TikTok Shop Debut

Retail TouchPoints

Century 21 has expanded its partnership with livestream shopping app ShopShops to bring the iconic New York City retailer to TikTok Shop. As the exclusive livestream partner of Century 21, ShopShops provides full operational services and also is an official TikTok Shop partner. “We

Shopping 278
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Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

Integrating Search Functionality and Inventory Visibility Survey data reveals that two-thirds of consumers say they will leave an ecommerce site and choose another retailer if the item they intended to purchase is out of stock.

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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Consumer 317
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Reimagining Shopping Malls Post-COVID

Retail TouchPoints

This unprecedented retail apocalypse has also required physical retailers to rethink and prepare for a post-COVID era where in-store shopping will never be the same. The pandemic also put the survival of shopping malls — the aggregation of physical retailers — on the line. Post-COVID: Shopping = Buying + Experience.

Shopping 288
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Circuit City Plans to Curate Shop-in-Shops Using its Electronics Expertise

Retail TouchPoints

Circuit City also will support the partnerships with its customer service, private label products and white-glove consumer electronics experience. After it closed its last brick-and-mortar retail store in 2009, Circuit City launched a comeback in 2018 with an experiential ecommerce site.

Planning 277
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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. For example, in June, three months after the shutdowns began, 42% of respondents said the way they shop will fundamentally change as a result of the outbreak.

Consumer 279