Remove 2018 Remove Consumer Remove Marketing
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Navigating the Tariff Era: A Strategic Roadmap for Retailers

Retail TouchPoints

While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. The Scars of the 2018-2019 U.S.-China In 2018, more than one-third of apparel imports flowing into the U.S.

Apparel 278
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Webjet in legal battle over flight price misrepresentation

Inside Retail

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. The ACCC also alleges that Webjet breached consumer law by sending a booking confirmation message after taking payment from customers, but the company failed to book the flight with the airline.

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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Over the last few years, consumers have come to expect personalization from the retail brands that they love.

Consumer 317
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Private Label Everything: Why ‘Off-Brand’ is On-Trend

Retail TouchPoints

For decades, household name brands have topped the consumer market. Theyve dominated shelf space at retailers around the world while owning consumer mindshare thanks to massive marketing budgets, established reputations and widespread recognition. All of that is changing. Have you tried their Chili Lime Tortilla Chips?)

Consumer 278
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Starbucks Hires Chipotle Alum as New Global Chief Brand Officer

Retail TouchPoints

Tressie Lieberman worked alongside Niccol from 2018 to 2023, driving digital marketing and off-premise. In addition to Chipotle, Lieberman held senior marketing roles at Yahoo, Snap Kitchen and Yum! Brands. Starting Nov. Starting Nov.

Marketing 263
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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 244
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Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 271