Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role
Retail TouchPoints
OCTOBER 14, 2021
Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.
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