article thumbnail

Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 271
article thumbnail

How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Consumer 317
article thumbnail

Webjet in legal battle over flight price misrepresentation

Inside Retail

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

article thumbnail

Footwear Brands Can Connect With Consumers Over Sustainability

Retail TouchPoints

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and our nation. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products. NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products.

Consumer 263
article thumbnail

A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018.

Consumer 312
article thumbnail

Burberry Appoints New Chief Creative Officer as Tisci Departs

Retail TouchPoints

Lee will replace former creative chief Riccardo Tisci , who was appointed to the role in March 2018 following his career with Givenchy from 2005 to 2017. From 2018 to 2021, Lee worked with Bottega Veneta as the Italian luxury brand’s Creative Director. His career has also included roles at Maison Margiela , Balenciaga and Donna Karan.

Fashion 319