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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

“Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.

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A Christmas Miracle? Toys ‘R’ Us to Open at American Dream Just in Time for the Holidays

Retail TouchPoints

stores in 2018, the Toys ‘R’ Us brand passed through a number of hands before being acquired by brand management firm WHP Global in March 2021. “The Toys ‘R’ Us brand is big and growing fast. expansion plans are in high gear, propelling us into the next chapter of growth for our global brand.”

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WHP Looks Beyond Toys ‘R’ Us with $375M Investment from Ares

Retail TouchPoints

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6 this summer.

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Starbucks CEO Steps Down Less Than Two Years Later

Retail TouchPoints

For nearly a year, the company has focused on actualizing its reinvention plan , which focused on evolving the Starbucks brand, strengthening its digital capabilities, unlocking efficiencies and reinvigorating partner culture. “On Starbucks initially built its brand around highly localized and immersive community experiences.

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Hilco, TPG Form Joint Venture to Acquire Struggling Brands, Beginning with Bebe and Brookstone

Retail TouchPoints

Financial services company Hilco Global and asset management firm TPG Angelo Gordon have formed a new joint venture (JV), with the goal of acquiring and financing consumer brands and IP in partnership with brand management firm Bluestar Alliance. Both brands have been owned by Bebe Stores, Inc.

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New Babies ‘R’ Us Flagship at American Dream will ‘Set the Stage’ for National Rollout

Retail TouchPoints

this summer with the opening of its first flagship location since the brand’s 2018 bankruptcy. The store will be located at the American Dream mall in New Jersey, alongside the flagship of sister brand Toys ‘R’ Us , which opened there in December 2021. Babies ‘R’ Us will return to brick-and-mortar retail in the U.S.

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Babies ‘R’ Us Makes its Return to Brick-and-Mortar, Setting the Stage for National Expansion

Retail TouchPoints

since the brand’s 2018 bankruptcy. The rebirth of Babies ‘R’ Us marks not just the brand’s timely return but also a significant reimagining of what baby retail should look like (hint, the big box is no longer). (Photo Credit: Retail TouchPoints) As the last surviving U.S. After filing for bankruptcy and shuttering all its U.S.

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