Remove 2018 Remove Advertising Remove Social Commerce
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Wonder Buys Media Company Tastemade for $90 Million

Retail TouchPoints

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Wonder opened a food hall in a Quakertown, Pa.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

We increased sales little by little from 2015 to 2018, and the demand was too much, so it was too much for me and my one employee. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key.

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Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

Retail TouchPoints

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Every major social platform and other tech players besides — Google included — are battling to become the place for online shoppers to both discover and buy.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

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How Claire’s New IP Universe Started in the Metaverse

Retail TouchPoints

But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. “I’m They morph the physical and the digital world.

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Social creatures: How Alya Skin built their brand on Instagram

Inside Retail

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Inside Retail : Can you explain a bit about your approach to social media with Alya and how that has developed since the outset?