2018 Advertising Retail Trends 
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. That means retailers have to be transparent with their pricing, but they can go further. RTP: The Future Consumer Index also identifies some retail trends.
Indigo 9 Digital
SEPTEMBER 15, 2022
Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon has revolutionized retail in many ways. "We
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Indigo 9 Digital
JANUARY 11, 2023
Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Take mattress retailer Casper. In 2018 Casper spent $80.7 Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021.
Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that. Casper now has more than 60 stores and several retail partnerships.
Indigo 9 Digital
FEBRUARY 28, 2023
Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Do you like this content?
Indigo 9 Digital
FEBRUARY 13, 2023
But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. It could have stuck with generating revenue through advertising but that would have limited the company’s growth.
Indigo 9 Digital
MARCH 9, 2023
This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content? eCommerce isn’t cheap.
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