2018 Advertising Retail Trends 
Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. That means retailers have to be transparent with their pricing, but they can go further. RTP: The Future Consumer Index also identifies some retail trends.
Indigo 9 Digital
SEPTEMBER 15, 2022
Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon has revolutionized retail in many ways. "We
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Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that. Casper now has more than 60 stores and several retail partnerships.
Indigo 9 Digital
FEBRUARY 28, 2023
Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Do you like this content?
Indigo 9 Digital
MAY 3, 2022
When Rihanna launched her lingerie brand Savage X Fenty in 2018 it was inclusive from the very beginning. There is a lot of white space in retail were consumers are just waiting for a company to say, “hey. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.
Indigo 9 Digital
FEBRUARY 9, 2023
Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Relative to other companies Oatly has spent little on advertising and at one time about 60% of Oatly’s marketing budget went to outside of home advertising. Being disciplined.
Indigo 9 Digital
SEPTEMBER 26, 2023
A champion of diversity, in 2018 Starbucks achieved gender and race pay equity for all staff in the United States. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. This is a feat that not many companies can say they have achieved.
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