Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Wonder opened a food hall in a Quakertown, Pa.

Advertising 147

Advertising Location Planning Social Commerce 147

Retail TouchPoints

NOVEMBER 15, 2021

That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video. Here’s a look at the hard facts and myths that exist about video marketing.

Marketing 278

Marketing Advertising Consumer Shopping 278

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 244

Consumer Marketing Accessories Advertising 244

Retail TouchPoints

MAY 31, 2024

Now brands can access ad inventory and campaign execution tools for the Dollar General Media Network (DGMN) via Criteo’s self-service demand-side platform Commerce Max, allowing advertisers to reach Dollar General shoppers during this consideration phase. ” To learn more about retail media, check out our full guide here.

Advertising 259

Advertising Marketing Planning 259

Retail TouchPoints

MAY 5, 2023

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

Advertising 298

Advertising Grocer Marketing Consumer 298

Retail TouchPoints

MARCH 29, 2024

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media.

Advertising 264

Advertising Customer Experience Planning Marketing 264

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

OCTOBER 14, 2020

Advertising on Pinterest has provided a dramatic success story for Fabletics , including 150% year-over-year growth in 2019, but it wasn’t an overnight success. Part of the adjustment was related to how Fabletics analyzed conversion volumes for Pinterest advertising. “On

Advertising 264

Advertising Fashion Shopping Customer Experience 264

Inside Retail

MAY 1, 2025

It was just starting to expand into the Australian market, and Airi was involved in building the new website. After spending a few years in various e-commerce roles at Glassons, Airi joined True, New Zealand’s biggest privately owned advertising agency, to broaden her skillset.

Fashion 147

Fashion Customer Experience Advertising Promotions 147

Retail TouchPoints

JANUARY 12, 2021

Thanks to AI technology, robots can be deployed in shopping malls to perform as an interactive advertising platform and information desk, transforming customer experience, boosting sales and ushering in the smart retail era. Compared with traditional advertising displays, AI robots bridge online and offline environments.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

Advertising 106

Advertising Consumer Marketing 106

Inside Retail

DECEMBER 18, 2024

According to analysis firm Grand View Research , the North American prebiotic and probiotic soda market generated US$191.7 The market is expected to grow at a compound annual growth rate of 8.1 One brand standing out in this growing market is Olipop. million of revenue in 2023. per cent from 2024 to 2030.

Wholesale 130

Wholesale Marketing Consumer Advertising 130

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. in 2019 as marketers made better use of their money.

ATS 221

ATS Advertising Drop-Shipping Shopping 221

Retail TouchPoints

OCTOBER 4, 2022

Marketers have been gorging on them for decades, addicted to the delicious data they provide. As a digital marketer, you know where we’re going with this. Other kinds of cookies come with their own merits for marketers. Contextual Advertising. Is contextual marketing the new black? Don’t get us wrong.

Advertising 278

Advertising Drop-Shipping Marketing Shipping 278

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018. Amazon controls the inventory, marketing and promotional strategy.

Consumer 312

Consumer Fashion Shipping Advertising 312

Retail TouchPoints

APRIL 6, 2022

URW acquired Westfield in 2018 in a deal that included major shopping centers such as the Westfield World Trade Center in Manhattan, Century City in Los Angeles and the Garden State Plaza in New Jersey. market “will be seen as a safe haven” as international retailers pull out of Russia due to the war in Ukraine. malls as prime targets.

Payment Services 278

Payment Services Department Stores Advertising Planning 278

Inside Retail

JUNE 14, 2023

Southeast Asia, a region with a collective population of 630 million – half of them under 30 – is one of TikTok’s biggest markets in terms of user numbers. Chew said TikTok has 8,000 employees in Southeast Asia, and 2 million small vendors selling their wares on its platform in Indonesia, the region’s biggest economy.

Advertising 244

Advertising Marketing Planning Consumer 244

Retail TouchPoints

JUNE 9, 2023

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

Advertising 331

Advertising Planning Accounting Customer Experience 331

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

Planning 278

Planning Accounting Wholesale Consumer 278

Inside Retail

JULY 5, 2024

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. US-based Amazon has captured more of the Australian book market in recent years.

Shipping 264

Shipping Advertising Promotions Marketing 264

Retail TouchPoints

AUGUST 26, 2024

A ‘Marvel’-ous Marketing Machine The reach and impact of the X-Men universe goes far beyond the walls of a comic convention, which is why the exhibition made a big splash through paid, earned and owned media. We knew that any true fan of the X-Men would enjoy this concept and embrace the experience with us at Comic-Con.”

ATS 257

ATS Marketing Accessories Consumer 257

Retail TouchPoints

NOVEMBER 7, 2023

But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. They morph the physical and the digital world. It’s just part of how I think.”

Advertising 264

Advertising Jewelry Consumer Accessories 264

Retail TouchPoints

SEPTEMBER 7, 2023

Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Maybe you’ll use our fulfillment services or Walmart Connect [the advertising business], and maybe that will lead to having items in stores as well.” Open that platform to third-party sellers 3.

Fulfillment 312

Fulfillment Advertising Customer Experience ATS 312

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. How Home Depot is Differentiating its Retail Media Strategy The retail media landscape is evolving at a rapid pace, but The Home Depot was an early adopter in 2018.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

OCTOBER 26, 2023

It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. She got her start at a web development agency in the early days of the internet, helping brands build websites and buy keywords (that very first of digital marketing tactics).

Planning 278

Planning Advertising Marketing Returns 278

Inside Retail

NOVEMBER 8, 2021

We feel the market is significantly under-serviced in the street and sneaker space. It’s always been overlooked as a fashion market, and we see a good opportunity to service Brisbane and the surrounding areas down to the Gold Coast and showcase brands that are not available in that market.”. Look and feel of a high-end boutique.

Marketing 130

Marketing Boutique Apparel Accessories 130

Retail TouchPoints

JANUARY 23, 2023

Chief Marketing Officer Andréa Mallard’s role has been expanded to include external communications, and former Chief Communications Officer LeMia Jenkins has become Pinterest’s first-ever Chief of Public Affairs and Sustainability Officer.

Social Commerce 221

Social Commerce Payment Services Marketing Shopping 221

Inside Retail

MAY 17, 2022

In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. The crypto market has recently fallen into a steep dive, however, and strict regulations across countries and potential security issues may pose a risk to its growth in coming years. With Web 2.0,

Merchant Services 243

Merchant Services Payment Services Advertising Returns 243

Retail TouchPoints

JULY 14, 2022

She has been CEO of PINK since 2018 and previously spent a decade at Bath and Body Works. Hauk will lead Victoria’s Secret as it integrates the merchandising, planning, marketing and creative teams to speed the company’s test and learn agenda and better engage customers. Christine Rupp has been named Chief Customer Officer.

Merchant Services 276

Merchant Services Planning Fulfillment Advertising 276

Independent Retailer

AUGUST 15, 2022

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

Marketing 98

Marketing Advertising Promotions Wholesale 98

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel. For others, data is oil. 3 Tips for Managing Data Privacy Challenges.

Consumer 278

Consumer Marketing Customer Experience Management 278

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

Advertising 74

Advertising Apparel Shipping Promotions 74

Inside Retail

JUNE 9, 2021

Williams hires new chief marketing officer. Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Williams as chief marketing officer. He will start on the new role in the coming weeks. The Iconic hires former Nike exec for GM of sport role.

Advertising 32

Advertising Finance Fashion Apparel 32

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

Promotions 130

Promotions Advertising Marketing Consumer 130

Retail TouchPoints

APRIL 20, 2021

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. Absolutely not.

Consumer 264

Consumer Marketing Spend Advertising Location 264