Retail TouchPoints

OCTOBER 14, 2020

Advertising on Pinterest has provided a dramatic success story for Fabletics , including 150% year-over-year growth in 2019, but it wasn’t an overnight success. Part of the adjustment was related to how Fabletics analyzed conversion volumes for Pinterest advertising. “On

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Advertising Fashion Shopping Customer Experience 264

Retail TouchPoints

MAY 31, 2024

Now brands can access ad inventory and campaign execution tools for the Dollar General Media Network (DGMN) via Criteo’s self-service demand-side platform Commerce Max, allowing advertisers to reach Dollar General shoppers during this consideration phase. ” To learn more about retail media, check out our full guide here.

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Retail TouchPoints

MARCH 29, 2024

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media.

Advertising 264

Advertising Customer Experience Planning Marketing 264

Retail TouchPoints

APRIL 7, 2022

She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy. Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer.

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Marketing Advertising Customer Experience Location 306

Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

Advertising 278

Advertising Promotions Consumer 278

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. The post R.M.

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

NOVEMBER 11, 2022

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. Other products had been repeatedly discounted,” said Rawlings.

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Advertising Promotions Consumer ATS 246

Retail TouchPoints

MAY 5, 2023

The two companies have been partners since 2018, in a collaboration that spans same-day delivery, curbside pickup, EBT SNAP payments, virtual convenience, alcohol delivery and pickup and now advertising. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

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Advertising Grocer Marketing Consumer 298

Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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Advertising Consumer Marketing 106

Retail TouchPoints

JULY 12, 2021

Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well. After its initial Amazon pilot in 2018, the retailer doubled down with the creation of a branded Amazon store , plus expansion onto eBay and the Walmart marketplace, with help from ChannelAdvisor. “We retail scene.

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ATS Advertising Consumer Accounting 299

Retail Focus

JANUARY 21, 2025

Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People. Global womenswear and lifestyle brand Club L London announces the appointment of Dan Lorenson as its new Chief Marketing Officer (CMO).

Marketing 147

Marketing Boutique Wholesale Advertising 147

Inside Retail

SEPTEMBER 1, 2024

To understand those trends – and ultimately answer the question, what is the state of shipping – we surveyed thousands of consumers and retailers and analysed more than 200 million orders powered through Shippit from 2018 to 2024. In 2018, 81 per cent of retailers provided this benefit, but this figure has dropped to 70 per cent this year.

Shipping 278

Shipping Drop-Shipping Fulfillment Checkout 278

Retail TouchPoints

JANUARY 12, 2021

Thanks to AI technology, robots can be deployed in shopping malls to perform as an interactive advertising platform and information desk, transforming customer experience, boosting sales and ushering in the smart retail era. Compared with traditional advertising displays, AI robots bridge online and offline environments.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Retail TouchPoints

NOVEMBER 15, 2022

The investigation, which was led by Oregon Attorney General Ellen Rosenblum and Nebraska Attorney General Doug Peterson, was opened following a 2018 Associated Press article that examined Google’s Location History and Web & App Activity. The tech giant still faces additional lawsuits brought by Washington, D.C., Indiana and Texas.

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Accounting Location Advertising Consumer 263

Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. The key to beating Amazon is winning where you can.

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ATS Advertising Drop-Shipping Shopping 221

Retail TouchPoints

JUNE 9, 2023

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

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Advertising Planning Accounting Customer Experience 331

Retail TouchPoints

APRIL 6, 2022

URW acquired Westfield in 2018 in a deal that included major shopping centers such as the Westfield World Trade Center in Manhattan, Century City in Los Angeles and the Garden State Plaza in New Jersey. On a call with investors, CEO Jean-Marie Tritant said he believes URW will be able to sell its U.S. malls as prime targets.

Payment Services 278

Payment Services Department Stores Advertising Planning 278

Inside Retail

JUNE 14, 2023

He said content on its platform was becoming more diversified as it adds more users and expands beyond advertising into e-commerce, allowing consumers to purchase goods through links on the app during livestreaming. The app has not faced major bans on government devices in Southeast Asia, but it has been under scrutiny over its content.

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Advertising Marketing Planning Consumer 244

Retail TouchPoints

NOVEMBER 15, 2021

That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. Video storytelling is her superpower.

Marketing 278

Marketing Advertising Consumer Shopping 278

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018.

Consumer 312

Consumer Fashion Advertising Shipping 312

Inside Retail

DECEMBER 18, 2024

Olipop was first launched onto the beverage scene in 2018 by co-founders Ben Goodwin and David Lester, who previously worked together on a different probiotic soda brand Obi. The market is expected to grow at a compound annual growth rate of 8.1 per cent from 2024 to 2030. One brand standing out in this growing market is Olipop.

Wholesale 130

Wholesale Marketing Consumer Advertising 130

Inside Retail

JULY 5, 2024

It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.

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Advertising Shipping Promotions Marketing 264

Retail TouchPoints

OCTOBER 4, 2022

Contextual Advertising. Traditionally, contextual advertising was pretty much synonymous with keyword targeting. In 2018, Eom co-founded Adriel with Olivier Duchenne and currently leads as CEO, driving its rapid growth. That’s why it’s always a good idea to supplement first-party data strategy with contextual tactics.

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Advertising Drop-Shipping Marketing Shipping 278

Retail TouchPoints

SEPTEMBER 7, 2023

Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers. Maybe you’ll use our fulfillment services or Walmart Connect [the advertising business], and maybe that will lead to having items in stores as well.” Open that platform to third-party sellers 3.

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Fulfillment Advertising Customer Experience ATS 312

Retail TouchPoints

AUGUST 19, 2024

In the late 2010s, the obsession with amassing consumer data peaked when retailers were collecting an average of 23 behavioral advertising cookies on their homepages. Its advanced algorithm can now operate on simple, publicly available data and still generate the insights needed to sell advertisements effectively.

Consumer 306

Consumer Markdowns Promotions Advertising 306

Retail TouchPoints

NOVEMBER 7, 2023

But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. “I’m They morph the physical and the digital world.

Advertising 264

Advertising Jewelry Consumer Accessories 264

Wiser

DECEMBER 1, 2017

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

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Advertising Apparel Shipping Promotions 74

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018.

Planning 278

Planning Accounting Wholesale Consumer 278

Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. Wish’s new logo aims to create a “more memorable visual identity” for the app.

Consumer 244

Consumer Marketing Accessories Advertising 244

Inside Retail

AUGUST 21, 2022

Sephoria was originally a physical event, in 2018 and 2019. Advertising and marketing in beauty have completely changed over the last century. Throughout the evolution of beauty advertising, there has been a cultural shift in being inclusive and portraying diverse people in marketing and ad campaigns.

Beauty and Health 242

Beauty and Health Advertising Marketing Fashion 242

Retail TouchPoints

JULY 14, 2022

She has been CEO of PINK since 2018 and previously spent a decade at Bath and Body Works. Both cuts are in line with Gopuff’s plan to reduce spending, close lower-performing warehouses and focus on higher-margin revenue streams like advertising to become profitable by 2024.

Merchant Services 276

Merchant Services Planning Fulfillment Advertising 276

Inside Retail

MAY 17, 2022

In 2018, luxury watch makers Franck Muller and Hublot began offering exclusive timepieces that could be purchased only with Bitcoin. The simple answer is major corporations and advertisers have already been tracking your data through the use of apps or social media platforms, for free. With Web 2.0,

Merchant Services 243

Merchant Services Payment Services Advertising Returns 243

Retail TouchPoints

AUGUST 26, 2024

Heroes & Villains also used a rich combination of its owned and paid channels, such as email and text marketing and digital advertising, to bring consumers to a dedicated landing page specific to the collection. The brand even tapped influencers to drum up buzz.

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ATS Marketing Consumer Accessories 257

Retail TouchPoints

JUNE 10, 2020

As part of its Path to Brilliance initiative, the company already reduced its store count by approximately 125 locations in 2019 and 262 in 2018. To lower costs, the company temporarily furloughed the majority of its store and support center employees, temporarily reduced the cash compensation of senior executives and cut back advertising.

Jewelry 165

Jewelry Fulfillment Advertising Location 165

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. How Home Depot is Differentiating its Retail Media Strategy The retail media landscape is evolving at a rapid pace, but The Home Depot was an early adopter in 2018.

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Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

JANUARY 23, 2023

Mallard joined Pinterest in 2018 as the company’s first-ever Chief Marketing Officer; since that time Pinterest has grown to over 400 million monthly active users and launched a number of new initiatives, including a global advertiser summit and the annual trends report Pinterest Predicts.

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Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. For example, a retailer could allow the consumer to compare other retailers’ prices on their sites, like the price comparison tools insurance companies advertise.

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Consumer Fulfillment Retail Trends Shopping 279