Remove 2017 Remove Retail Trends Remove Wholesale
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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

The pandemic provided a large boost but the truth is that Nike made a strategic decision to focus on its direct business in 2017. Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. One of the benefits of moving away from wholesale is better margins.

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Alibaba.com is a business-to-business wholesale website where manufacturers, trading companies and resellers trade goods in large quantities. Last year 60% of Amazon’s retail sales came from third party sellers. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

One its key partnerships was with Rihanna who was Puma’s creative director from 2014 to 2017. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Focus on wholesale. Do you like this content?

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. Five years later Everlane back tracked and opened its first store in 2017. Reduce friction in the shopping process. Do you like this content?

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

A trend that has been in place over the last several years is that luxury brands continue to open their own stores and bolster their own eCommerce capabilities. Why should a brand sell wholesale when it can sell directly to its customers? Many of the luxury stores in Yorkdale were not there ten years ago. Do you like this content?

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

As a way to spend less on marketing Casper started selling in wholesale channels like Target starting in 2016 and began opening stores in 2018. Casper now has more than 60 stores and several retail partnerships. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.

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What to Sell on Shopify?

Small Biz Trends

during 2017-2030, reports Goldstein Market Intelligence. Oberlo is a good tool that can help you easily find products from a trusted global network of wholesalers to sell online. You can also review Oberlo’s trending products to explore best-selling products in your niche. Pregnancy books. Comfortable shoes.