The 2017 Omnichannel Holiday Strategy Advantage
Wiser
SEPTEMBER 28, 2017
If last year was any indication of the sheer power of omnichannel retailers, then we’re in for a treat again this coming holiday season. During the 2016 holidays, the International Council of Shopping Centers (ICSC) found that nearly 70 percent of purchases were made with retailers who had both a brick and mortar and online store.
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