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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

In-Store Returns . Between their bookstores in cities across the US and their recent announcement that shoppers can drop off their returns at certain Kohl’s stores, they’re out to prove that in-store and online can work together well, even on a massive scale. Ship from Store . Schedule a demo today.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% Still not convinced?

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Nordstrom’s Strategy for Success, 6 Key Elements

Indigo 9 Digital

Nordstrom also entered into a partnership in 2019 where it began accepting returns of online orders from competitors such as Kohl’s and Macy’s. This was Nordstrom’s way of thinking more holistically about its customers’ needs and in return customers often shop while dropping off a return. Innovative store formats.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

The costs a retailer “saves” by not opening and maintaining physical stores simply shifts elsewhere but at times those dollars aren’t as productive. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5. You need a way to make the model work.”

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Customer returns are also a thorn in Casper’s side as it is for many retailers. million on “refunds, returns, and discounts” in 2018.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Another retailer that has also faced issues due to a lack of focus is Under Armour. Do you like this content? Become a world class marketer. Just do it. Carefully manage distribution.