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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

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Amazon is set to take off in Australia this year, get ready

Inside Retail

Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas. And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis.

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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company has been profitable since 2017. in the next five years and also has its sights set on international expansion, with plans to launch omnichannel operations in key markets in Western Europe and Asia Pacific next year as well as an innovation center in Taiwan.

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Amazon Australia will now service New Zealand customers as well

Inside Retail

While the online marketplace launched in Australia in 2017, Kiwis have long needed to purchase goods from the US marketplace, according to the business, and will now be able to access faster delivery times from Australia’s warehouses.

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Whole Foods Adds $10 Fee to Amazon Prime Members’ Deliveries

Retail TouchPoints

The retailer instated the delivery fees to avoid raising prices of the groceries themselves, starting with pilots in six markets during the summer of 2021: Portland, Maine; Providence, R.I.; Amazon acquired Whole Foods in 2017 and introduced a free two-hour delivery option in 2018 as it steadily expanded the grocer’s delivery footprint. “I

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . While shoppers could opt to pay extra for expedited shipping, another option is to pop into a store and walk out certain that they have everything they need. Or, that associate can have it shipped to them instead.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

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