Indigo 9 Digital

FEBRUARY 13, 2023

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. eCommerce companies like Wayfair know this and that’s why they spend so heavily on marketing. You need a way to make the model work.”

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Indigo 9 Digital

FEBRUARY 24, 2023

CeraVe generated $1 billion in sales in 2021 and part of the growth can be linked to viral videos about CeraVe on TikTok that caused the product to sell out in many markets. CeraVe didn’t respond to a TikTok trend, it created it. Fenty has enjoyed widespread success because Rihanna truly found and filled a gap in the market.

Consumer 97

Consumer Marketing Retail Trends ATS 97

Small Biz Trends

JULY 19, 2021

packaged food market size was $ 996.56 cardiovascular equipment market is expected to grow at more than 11% CAGR through 2027. This is because the maternity care market in North America is projected to cross $3 billion by 2023 with a good compound annual growth rate. during 2017-2030, reports Goldstein Market Intelligence.

Accessories 137

Accessories Jewelry Merchant Services Marketing 137

Indigo 9 Digital

MARCH 9, 2023

This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content? eCommerce isn’t cheap.

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Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 13, 2023

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier. Do you like this content?

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Rangeme

JULY 26, 2022

Now let’s look at some planning and marketing best practices to boost your brand visibility at global trade shows. Marketing: Research how marketing tactics differ across countries. October 23, 2017. October 23, 2017. Sales: Consider offering show specials, discounts, and sales as incentives for retail buyers.

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ATS Payment Services Promotions Marketing 52

Indigo 9 Digital

FEBRUARY 28, 2023

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. Five years later Everlane back tracked and opened its first store in 2017. Explore unconventional and creative marketing.

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Advertising Consumer Returns Promotions 98

365 Retail

DECEMBER 10, 2024

During his keynote session, Norman will draw on his extensive retail experience and proven track-record in business change and value creation. Having held the role of Chairman of M&S since 2017, Norman has also been instrumental in transforming several major retailers and brands, including Kingfisher, Asda, ITV and Hobbycraft.

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ATS Green Retail Retail Trends Customer Experience 62

Indigo 9 Digital

MAY 3, 2022

For retailers to not adapt or evolve can be a fatal flaw,” says Kalinda Ukanwa, a marketing professor at the University of Southern California Marshall School of Business. The line passed $1 billion in sales after only about a year in market despite its short tenure. Fenty Beauty was named Time magazine’s Best Invention of 2017.

Fashion 98

Fashion Consumer Marketing Advertising 98

Indigo 9 Digital

MAY 30, 2022

The pandemic provided a large boost but the truth is that Nike made a strategic decision to focus on its direct business in 2017. In 2017 Nike sold its product through an estimated 30,000 retailers but by 2019 it only had 40 strategic retail partners. How did Nike increase its eCommerce sales so dramatically?

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Indigo 9 Digital

JANUARY 12, 2023

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

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Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

APRIL 4, 2022

Alibaba has different websites to serve different markets including Lazada and AliExpress. Amazon operates as Amazon in international markets but with a unique url for each specific country it operates in. Last year 60% of Amazon’s retail sales came from third party sellers. Then in 2017 Alibaba bought a $36.2%

Merchant Services 52

Merchant Services Advertising Department Stores Wholesale 52

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

FEBRUARY 8, 2023

Allbirds’ woolen sneakers also had a smaller carbon footprint than the sneakers that were on the market when the brand first launched. It is much easier to create a “me-too” product but then comes the challenge of standing out in a crowded market with competitors that have deeper pockets and more customer loyalty.

Consumer 98

Consumer Marketing Accessories Retail Trends 98

Indigo 9 Digital

MARCH 30, 2022

The Chinese eCommerce market, filled with innovation and highly skilled companies, has been one to watch for many years. Add to that a maturing and highly competitive eCommerce market in China as well as a slowing Chinese economy and Alibaba isn’t growing as fast as it used to. Invest in other brick and mortar retailers.

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Indigo 9 Digital

APRIL 19, 2023

To get more customers to opt for carryout Domino’s employs what it calls a “fortressing” strategy where it tries to locate many stores within the same market so customers do not have to go very far to get their pizza order. Domino’s Pizza then teamed up with Ford in 2017 to test self-driving cars for delivery. Do you like this content?

Consumer 98

Consumer Marketing Accounting Retail Trends 98

Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

A1 Retail

JUNE 15, 2021

Harita Shah, Marketing Director UK and Creative, Media, Events, & Brand – Europe, Unibail-Rodamco-Westfield comments : “We’re delighted to host By Rotation’s first physical pop-up at Westfield London this July.

Fashion 52

Fashion Boutique Accessories Retail Trends 52

Indigo 9 Digital

MAY 30, 2022

Landing such a coveted partnership allowed Rihanna to pair her marketing savvy with deep talent in the beauty industry. Additionally, partnering with LVMH gave Fenty Beauty global distribution that was hard to match, through Sephora, one of the largest beauty retailers in the world. The case for inclusivity. Do you like this content?

Retail Trends 52

Retail Trends Marketing Consumer Management 52

Indigo 9 Digital

MAY 31, 2022

In September of 2017 Nordstrom launched a new store concept called Nordstrom Local. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. And as a result of this engagement, we know these customers spend four to 11 times more on average.”

Returns 98

Returns Department Stores Beauty and Health Shopping 98

Rangeme

SEPTEMBER 19, 2022

Founded in 2017, Cerveza Zólupez Beer Company is a Latino-owned U.S. They have secured opportunities from retail buyers looking for diverse products and are proud to have had many wins within their journey thus far. “We Their impact and contributions are immeasurable, and they embody the best of American values. Javier Chávez, Jr.,

Beauty and Health 83

Beauty and Health Promotions Fashion Marketing 83

Rangeme

JULY 19, 2022

Between 2017 and 2019, large brands in the U.S. retailer Tesco’s Incubator Programme. The Incubator Programme began in 2017 and has introduced brands every year since then. Indie retailer focus. Small, independent retailers are also doing their part to introduce small brands. lost volume at a rate of 1.5%

Shipping 52

Shipping Consumer Fulfillment Marketing 52

Indigo 9 Digital

MARCH 15, 2022

You have had success in your home market and now it’s time to expand into a new market, the United States. The first question many brands facing this opportunity will ask is how are we going to market our product in the United States? Recently two organizations started sending me marketing emails. Become a savvy marketer.

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Indigo 9 Digital

MAY 10, 2023

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox Starbucks’ mobile app is also tied to its loyalty program. Johnson, the former CEO of Juniper Networks and a former executive of Microsoft, replaced Howard Schultz as CEO in 2017.

Payment Services 52

Payment Services Customer Retention Location Retail Trends 52

Indigo 9 Digital

FEBRUARY 23, 2023

Puma’s “ running products are both technical and trend-right, and the quality of its basketball product has allowed it to grow its market share,” said Matt Powell, NDP’s VP and senior industry advisor for sports. With the popularity of lululemon and athleisure in general it’s hard to standout in an already competitive clothing market.

Wholesale 52

Wholesale Apparel Fashion Accounting 52

Indigo 9 Digital

NOVEMBER 22, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Block believes that between Square and Cash App the addressable market opportunity is $200 billion up from $60 billion in 2017. Do you like this content?

Merchant Services 52

Merchant Services Payment Services Accounting Retail Trends 52

Indigo 9 Digital

APRIL 27, 2022

Back in 2017 Target purchased grocery delivery startup Shipt for $550 million which allowed customers to have their groceries and other household items delivered on the same day they placed an order. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

Department Stores 52

Department Stores Shopping Fulfillment Consumer 52

Rangeme

APRIL 11, 2022

According to the Future of Drink Report from market research company Datassential, Chicago, 42% of consumers say they are interested in plant-based, alcohol-free versions of classic cocktails. Most major British supermarkets also carry private label wines that are vegan, though they’re often not marketed as such. Source: Just Wine.

Supermarket 52

Supermarket Consumer Accounting Marketing 52

Star Miconics

JANUARY 26, 2023

In the recent results of 2022’s McKinsey Global Survey on AI revealed that the number of businesses using AI technologies since 2017 has more than doubled. On top of that, the companies that use AI for marketing and other purposes consistently outperform those that do not.

Point of Sale 52

Point of Sale Merchant Services Inventory Management Management 52

Rangeme

AUGUST 31, 2022

3 Why Dasani failed to tap into the UK bottled water market. April 27, 2017. This will provide invaluable insight into your customers and the market potential of your product.” ~ Kelley Higney, Founder & CEO, Bug Bite Thing. “I ↑ 3 Why Dasani failed to tap into the UK bottled water market. April 27, 2017.

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Consumer Accounting Marketing Planning 52

Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

SEPTEMBER 29, 2022

Taking cues from Rihanna’s Fenty Beauty line which launched with 40 shades of foundation in 2017, in 2020 Selena Gomez launched Rare Beauty with 48 shades of foundation and concealer. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

Beauty and Health 52

Beauty and Health Consumer Retail Trends Shopping 52

Indigo 9 Digital

MAY 10, 2023

Kevin Johnson, the former CEO of Juniper Networks and a former Microsoft executive, replaced Howard Schultz as Starbucks’ CEO in 2017. Johnson has said that: "digital relationships drive significant long-term value to Starbucks through more frequent occasions, increased spend, improved customer retention, and marketing efficiency."

Location 52

Location Customer Retention Consumer Customer Experience 52

Rangeme

MARCH 29, 2022

Ecommerce Statistics for 2022 – Chatbots, Voice, Omni-Channel Marketing. A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works. January 3, 2017. Ecommerce Statistics for 2022 – Chatbots, Voice, Omni-Channel Marketing. A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works. January 3, 2017.

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Indigo 9 Digital

MARCH 16, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. When Warby Parker opened its 50th store in Melrose California in 2017 it invested in what was the brand’s greatest store experience at that time. Do you like this content?

Promotions 64

Promotions Location Shopping Store Layout 64

Rangeme

NOVEMBER 24, 2021

Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. The DIVERSEtrade event was excellent,” says Hilary Long, VP of Sales & Marketing at Frey Farms. “We

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Management Consumer Marketing Grocer 52

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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