Remove 2017 Remove Management Remove Marketing
article thumbnail

Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Retail TouchPoints

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .

article thumbnail

The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Consumer 274
article thumbnail

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 306
article thumbnail

Is it Time to Upgrade Your WMS to a Fulfillment Management System?

Retail TouchPoints

Ecommerce has undergone a remarkable transformation in recent years, and warehouses must consistently deliver a seamless, end-to-end consumer experience to remain competitive in this evolving market. That’s where a modern fulfillment management system (FMS) steps in to meet both internal and external needs.

article thumbnail

What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Marketing 246
article thumbnail

New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

In 2017, Dillards faced similar activist pressure based on undercapitalization of its real estate assets). In our opinion, Macys board should create a separate real estate subsidiary to collect market rents from Macys retail operations and pursue other asset sale and redevelopment opportunities.

Returns 293