Whole Foods Adds $10 Fee to Amazon Prime Members’ Deliveries
Retail TouchPoints
SEPTEMBER 28, 2021
Amazon acquired Whole Foods in 2017 and introduced a free two-hour delivery option in 2018 as it steadily expanded the grocer’s delivery footprint. However, grocery margins are tight, and retailers are limited in how many costs they can pass along to consumers: prices rose 3.7%
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