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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 274
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Rihanna’s Savage x Fenty to Expand Brick-and-Mortar Reach with 6 More Stores

Retail TouchPoints

“The direct-to-consumer experience connects the energy of the brand’s highly engaged ecommerce site and social community to a vibrant space to discover, shop and interact with Savage X Fenty,” the brand said in a press release. Louis, Long Island, N.Y. and Newark, Del.

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Black Friday 2024 results showcase the growing power of AI and chatbots

Inside Retail

According to data provided by Adobe Analytics, online Black Friday shopping in the US hit new heights in 2024, with consumers spending a record US$10.8 To put these numbers into perspective, that is more than double what US consumers spent online on Black Friday 2017, which drove US$5.03 billion online on Friday,​ up 10.2

Consumer 130
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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

Kibo found that 84 percent of consumers think that retailers should do more to bring together their online and in-store channels. During the holiday season, retailers need to use everything they have in their arsenal to make the most of the increased traffic and sales, and omnichannel retailers happen to have a lot more fire power.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Micro Health And Wellness Trends Consumers Are Melting For: How To Drive Sales This Summer

Rangeme

But with people starting to leave their homes more last year, the overall consumer health industry grew by 4% in 2021, according to Euromonitor International. Hybrid products mean consumers buy less but feel they’re getting more. Today’s consumers don’t want a generic product, they want a product for them. Multi-use products.

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How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

and by 2017 it increased to 10.3% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. The initiative is Nike’s Triple Double Strategy : “2X Innovation, 2X Speed and 2X Direct connections with consumers.” while Nike’s share decreased from 34.5%