Banner Black Friday Sales Bode Well for Holiday Season
Retail TouchPoints
DECEMBER 2, 2024
Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. billion online, up 10.2%
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