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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. billion online, up 10.2%

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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

Consumer 262
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Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

Retail TouchPoints

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels. Not anymore.

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Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Retail TouchPoints

These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. billion by 2025, growing at a compound annual growth rate of 19.63% from 2017 to 2025. Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns.

Consumer 217
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Amazon is set to take off in Australia this year, get ready

Inside Retail

Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas. This has led a number of CPGs and FMCGs to increase their investment and focus on the Amazon platform, which provides consumers with a greater selection and assortment to choose from. Amazon announced it posted over $3.1

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Calpak Embarks on a New Retail Adventure: Physical Stores

Retail TouchPoints

Over the past seven years, the brand’s VP of Marketing, Jeannie Shin, has witnessed and supported this evolution, especially as the brand built its direct-to-consumer (DTC) business online. The brand recently became an online-only partner for Nordstrom.)

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