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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 274
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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

Consumer 262
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Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

Retail TouchPoints

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels. Not anymore.

Consumer 198
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Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Retail TouchPoints

These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. billion by 2025, growing at a compound annual growth rate of 19.63% from 2017 to 2025. Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns.

Consumer 216
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Costco to Boost Membership Fees for First Time Since 2017

Retail TouchPoints

Back in May 2023 Costco said it would delay planned membership fee hikes, citing the impact of inflation on consumers. Gold Star, Business and Business Add-On memberships will increase from $60 to $65 on Sept. 1, 2024, and Executive memberships will rise from $120 to $130.

Planning 162
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Then in 2017, both brands were acquired by S. Everything about Method was different from what consumers were used to, from the aesthetic to the name. Why do they suck?’ [His

Consumer 277
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The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Retail TouchPoints

Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers. Consiglio has been involved with blockchain from the founding of Blockparty in 2017 and Moonwalk as Co-Founder since 2020. There’s also a trend toward brands selling and distributing NFTs without a middleman like a third-party social platform.

Marketing 241