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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. billion online, up 10.2%

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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Returns and Fraud are on the Rise — Happy Returns Wants to Help

Retail TouchPoints

Yes, ecommerces share of total retail sales continues to steadily expand every year, but changing consumer behaviors are also behind the increase in returns , in particular among those digital-native Gen Zers for whom ecommerce is considered not an innovation but a fundamental right. That mindset is changing.

Returns 272
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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

Consumer 262
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Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

Retail TouchPoints

For a long time, retail consumer data-gathering was a game rigged for big players. As a report from consulting firm Catalina showed, 90 of the top 100 consumer packaged goods companies lost market share to smaller brands in recent years. Many of these smaller brands are benefiting from changes in consumer panels. Not anymore.

Consumer 200
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Why Clear, Well-Communicated Brand Values can Make — or Break — a Retail Business

Retail TouchPoints

I think we could also say that half the brands in retail today can’t clearly say what they stand for, what their brand values are and what that means to the consumer, added moderator Ndidi Oteh, Senior Managing Director and Head of the creative group Accenture Song Americas at Accenture. It’s how consumers connect with you.

Consumer 162
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Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Retail TouchPoints

These concerns are fueling consumer expectations for more contactless experiences everywhere they go, including the retail environment. billion by 2025, growing at a compound annual growth rate of 19.63% from 2017 to 2025. Businesses across sectors are turning to voice technologies in response to COVID-19 health and safety concerns.

Consumer 217