2017 Advertising Retail Trends 
Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5.
Indigo 9 Digital
MARCH 9, 2023
This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content? eCommerce isn’t cheap.
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Indigo 9 Digital
APRIL 4, 2022
Last year 60% of Amazon’s retail sales came from third party sellers. In 2017 Jack Ma, co-founder of Alibaba, was asked to compare Amazon’s business model to Alibaba’s and this is what he said : “the difference between Amazon and us. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees.
Indigo 9 Digital
FEBRUARY 28, 2023
Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Do you like this content?
Indigo 9 Digital
NOVEMBER 16, 2023
One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. At that time Facebook was less inundated with ads and direct-to-consumer retailers took advantage of that. billion on advertising respectively. “We Warby Parker spent $43.3
Indigo 9 Digital
MARCH 15, 2022
Toys “R” Us was a popular brand but it was saddled with debt leading it to file for bankruptcy in 2017. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Amazon also has a burgeoning advertising business. Do you like this content?
Indigo 9 Digital
FEBRUARY 13, 2023
If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. It could have stuck with generating revenue through advertising but that would have limited the company’s growth. Do you like this content? Consider multiple avenues for growth.
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