Remove 2017 Remove Advertising Remove Promotions
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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Growth Officer Christina Hennington has been promoted to Chief Strategy and Growth Officer, while Rick Gomez, who took on the role of Chief Food, Essentials and Beauty Officer in January, will oversee all of Target’s merchandising business as Chief Commercial Officer. Hennington will continue to report to Cornell.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. Before Zoomd, Argaman was a Co-founder and VP of Business Development at mobile marketing provider Moblin, which merged with Zoomd in 2017.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. Battling breastfeeding rates.

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How to Scale the Competitive Promotional Monitoring Process

Wiser

Take a guess: what occasion is being advertised by the following promotions from various sources? The campaigns surrounding Prime Day are a clear example of the difficulty in scaling promotional monitoring. In other words, be willing to go beyond the traditional holiday-based promotional calendar. “Free Shipping.

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PPC Holiday Advertising Tips & How to Profit in Q1

Wiser

Although Q4 can be the most competitive time of the year, it can also be extremely lucrative, especially for businesses who know how to elevate their advertising strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). .

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.