Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. The retailer reached a $2.35

Advertising 228

Advertising Specialty Retailers Consumer ATS 228

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

JULY 12, 2023

In 2017, the Australian Government vowed to halve Australia’s food waste by 2030 by way of the National Food Waste Strategy. The UK business operates on a subscription basis, whereas the Australian business is free for consumers to join, but supermarkets are charged per item they advertise.

Supermarket 246

Supermarket Grocer Advertising Consumer 246

Retail TouchPoints

JUNE 1, 2021

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.

Advertising 149

Advertising Consumer Accounting Management 149

Retail TouchPoints

DECEMBER 20, 2023

Is it just me, or is advertising getting weirder? to Mountain Dew’s Puppy Monkey Baby to the Skittles Long Beard Ad — where a man’s beard proceeds to feed him and someone else several Skittles during a job interview — there have definitely been times in the history of advertising when certain brands have created some real head-scratchers.

Advertising 203

Advertising Marketing Consumer Social Commerce 203

Retail TouchPoints

JULY 6, 2020

Rebag started opening retail boutiques in 2017 and had 10. With our data-heavy perspective, we were able to understand what this resale world looks like for luxury handbags , and we wanted to educate the consumer about the true value of what they’re investing in ,” he explained.

Boutique 259

Boutique Customer Experience Location Accessories 259

Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

Advertising 130

Advertising Checkout Shipping Consumer 130

Wiser

OCTOBER 15, 2019

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

Wholesale 92

Wholesale Consumer Shipping Advertising 92

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Abandonment of sexualised marketing.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Inside Retail

DECEMBER 8, 2022

Bloomex Australia is headed to court after the consumer watchdog accused the online florist of using customer ratings that were seven years out of date and from overseas customers who had not purchased from the Australian arm of the global business, while also advertising “discounts” that were not what they seem.

Advertising 130

Advertising Consumer Location ATS 130

Inside Retail

SEPTEMBER 10, 2024

After discontinuing its paper mailer in 2017, the J Crew catalogue is back. The return of the J Crew catalogue was a deliverable that Wadle promised in a LinkedIn post back in 2020 when she first announced that she would be taking the helm of the brand – but there was already wide consumer demand for its return.

Fashion 147

Fashion Returns Department Stores Consumer 147

Wiser

AUGUST 17, 2018

BOGO is a great discount technique to use to appeal to consumers. Even as both consumers and shoppers appreciate a Buy One, Get One promotion, differences remain between a good BOGO deal and a poor one. . The White House Office of Consumer Affairs found that on average, loyal customers are worth up to ten times their first purchase.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

MAY 12, 2022

It cited actions such as limiting or cancelling advertising and marketing spending in affected areas and a strong performance in Europe and the United States. Tod’s, famous for its Gommino loafers, launched a new strategy in late 2017 to revamp its brands and lure younger consumers, but the pandemic hampered its efforts.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

Promotions 130

Promotions Advertising Marketing Consumer 130

Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

Payment Services 147

Payment Services Consumer Accounting Advertising 147

Inside Retail

MAY 14, 2024

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Advertising 130

Advertising Marketing Consumer Finance 130

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Consumer ATS 130

Independent Retailer

JULY 7, 2022

For example, avoid certain wording in your campaign that would be offensive to some consumers and cause them to lash out at you. . Are you looking to advertise an event or pop-up location? They may have been around for a while, but pay-per-click advertising is still one of the most effective tools available to any marketer.

Marketing 136

Marketing Advertising Promotions Consumer 136

Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. In February 2017, Fran Horowitz, who joined the corporation as Hollister’s brand president, in October 2014, was appointed as CEO of Abercrombie & Fitch.

Advertising 130

Advertising Fashion Consumer Promotions 130

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Consumer 130

Consumer Advertising Marketing Promotions 130

Retail Focus

OCTOBER 12, 2022

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

Advertising 130

Advertising Location Promotions Consumer 130

Retail TouchPoints

DECEMBER 11, 2020

Amazon gets a 15% commission, and is collecting about 8% of Marketplace gross sales for advertising, so the company is taking about one-quarter of every sale, not counting shipping costs. Amazon’s margins in advertising are about 83% , so it’s essentially a license to print money. Gaster: That’s the central question we face.

Fulfillment 209

Fulfillment Shipping Advertising Finance 209

Inside Retail

OCTOBER 27, 2021

Manny Barbas and James Hachem: Back in 2017, we started noticing that at-home face treatments were trending online. IR: Can you describe the moment you realised the brand was really resonating with consumers on social? Here, the founders share their social media secrets and the new platforms that are proving fruitful for the brand.

Advertising 130

Advertising Marketing Consumer Social Commerce 130

Inside Retail

AUGUST 30, 2022

For these reasons, making The Quick Flick products available in the Singaporean market was a natural fit, as local consumers are discerning in their beauty purchases and on the lookout for innovation – which is a gap we knew we could fill with our products.”. Challenges to capturing the market.

Advertising 130

Advertising Marketing Consumer ATS 130

Indigo 9 Digital

MARCH 9, 2023

Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Fashion 130

Fashion Management Advertising Promotions 130

Inside Retail

JULY 17, 2024

We’re in our 8th year of trade now, and it’s been beautiful to see the brand resonate with so many consumers.” ” Worley launched Sheet Society in 2017 after getting the idea to bring her fashion skills to bedding, a category that she felt had long been overlooked. How am I going to get down?

Advertising 147

Advertising Planning Returns Fashion 147

Inside Retail

OCTOBER 24, 2023

No surprise then that consumer confidence remains at record lows, albeit with some fluctuations. According to Google Trends, Black Friday sales didn’t become an Aussie thing until 2017. Which plenty of them will, given the financial incentives and the advertising avalanche they’re about to experience.

Advertising 130

Advertising Planning Shopping Consumer 130

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Fashion 147

Fashion Apparel Advertising Fast Fashion 147

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Where there is a good mix of local consumers and international tourists and day-trippers, it opens up more opportunities to generate incremental sales without the reliance on driving sales just through the local customer.”.

Planning 130

Planning Fashion Accessories Management 130

Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.

Beauty and Health 130

Beauty and Health Promotions Advertising Consumer 130

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. Wayfair uses advertising to buy growth.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Inside Retail

JUNE 2, 2021

According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality. Post-’90s consumers and those in the south of the country are the main forces driving the market.

Marketing 130

Marketing Consumer Advertising ATS 130

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Consumer Returns Promotions 98

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Dead-Stock 130

Dead-Stock Consumer Kiosk Inventory Management 130