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How to Protect Your Supply Chain From Cyberattack

Retail TouchPoints

Before the NotPetya attack rampaged through Europe in 2017, affecting companies including FedEx and shipping giant Maersk, few people would have thought a vulnerability in a piece of accounting software could create such devastation. Critical vulnerabilities can be found in unexpected places.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. Additionally, 23% of Kerrits’ email sales now come from automated messages, despite the fact that they only account for 4% of the brand’s email sends.

Wholesale 264
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1 in 4 American Adults Have a Disability — Does Your Site Give Them a Great Shopping Experience?

Retail TouchPoints

The number of digital accessibility lawsuits has risen 571% since 2017, and good website design can both bolster defense cases against these claims and help prevent them from arising in the first place. Bottom-line benefits also include limiting litigation’s impact. Accessibility Must Cover the Entire Shopper Journey.

Shopping 317
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How Retailers can Combat the Rising Threat of Theft

Retail TouchPoints

External Theft According to the NRF, shoplifting and other forms of external theft, including burglary, accounted for 37% of reported shrink in 2022. Optimize inventory management: Like damaged products and shipping errors, theft can negatively impact retail inventory management. Despite your efforts to hire good people, the U.S.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms. What is content marketing?

Marketing 306
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Even Late to the Paid Membership Party, Target Believes it’s ‘Starting from a Position of Strength’

Retail TouchPoints

Enter Target Circle 360, which for $99 a year will provide free, same-day delivery for orders over $35 and free two-day shipping, among other benefits. Leveraging (and Raising the Profile of) Shipt As with its competitive predecessors , fast, free shipping is a cornerstone of Target Circle 360.

Consumer 277
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Exclusive Q&A: Can Anything Slow the Amazon Behemoth?

Retail TouchPoints

But why would Amazon be better than IKEA at shipping furniture around? If you order four AA batteries Amazon charges you $2.16 , but it costs them at least $4 to ship it to you. By the way, both of them together accounted for 37% of total U.S. These small, low-value items can’t possibly be making money for them.