Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019
Retail TouchPoints
SEPTEMBER 17, 2021
Ecommerce accounts for roughly $1 of every $5 spent by consumers (up from $1 of every $6 spent in 2017). The apparel category saw particularly marked price hikes in both July (up 15.26% ) and August (up 15.52% ), two months in which apparel prices typically drop amidst summer markdowns and back-to-school promotions.
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