Retail TouchPoints
OCTOBER 13, 2020
Retailers already are using data to streamline operations and better target marketing initiatives. Jason Adlam joined CHEP Canada in 1995 and was named VP, New Business Development for CHEP USA in 2016. Data Shows Us the Way.
Inside Retail
AUGUST 22, 2024
During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.
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Inside Retail
SEPTEMBER 15, 2021
British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia. .
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.
Wiser
JULY 20, 2021
When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit. Audit pros include: Access to a larger sample size of shoppers across your target market. They can also be misunderstood and misused.
Inside Retail
OCTOBER 18, 2023
How M&S has evolved While the latest store opening signals confidence in the region’s growth opportunities, M&S has had a somewhat shaky track record when it comes to international expansion in the Asia-Pacific market. In 2016, just after opening its 10th store in mainland China, M&S made a complete exit from the country.
Inside Retail
MARCH 14, 2024
One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. The brand launched in 375 Priceline stores in 2016.
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