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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Valentina Marastoni-Bieser is the EVP of Growth at location intelligence and measurement company, Cuebiq , where she leads the company’s marketing and communications.

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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty. Inside Retail : How did you come up with the concept for your brand? The Credo partnership signals a strategic step forward in our expansion within the US retail market.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These effects are another immediate example of the incredible benefits augmented reality provides retail marketers.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

According to ThredUp, a digital platform in the US that enables consumers to buy and sell secondhand clothing, the resale market grew 21 times faster than the retail market overall in 2016-2019, and is expected to be worth US$51 billion by 2023.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

In recent months the global COVID-19 pandemic has had a huge impact in retail. In the UK, as reported in The Guardian , the number of visitors to UK retail destinations has dropped by 39%, while in the U.S. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis.

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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives.

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Best Retail Marketing Tips for 2019

Retail Next

Needless to say, the online retail industry has gotten bigger. From $390 billion in 2016, total sales jumped to $453 billion in 2017. While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too.