Retail TouchPoints

OCTOBER 13, 2020

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. Retailers already are using data to streamline operations and better target marketing initiatives. If, for instance, we can pinpoint the source of an e.

Beauty and Health 279

Beauty and Health Shipping Consumer Target Market 279

Inside Retail

AUGUST 22, 2024

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Community-focused initiatives build loyalty and strengthen the brand’s presence within local markets.

Apparel 260

Apparel Consumer Promotions Marketing 260

Wiser

JULY 20, 2021

When we first discussed this topic way back in 2016, Raj Rajaratnam, then the VP of Consumer Insights at Clorox, was saying that “focus groups are probably the most misused tool in our tool kit. Audit pros include: Access to a larger sample size of shoppers across your target market. They can also be misunderstood and misused.

Consumer 148

Consumer Target Market Marketing Shopping 148

Wiser

AUGUST 17, 2018

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. The brand launched in 375 Priceline stores in 2016.

Marketing 130

Marketing Target Market Wholesale Beauty and Health 130

Retail Adventures

JUNE 3, 2024

Choose Your Location : Scout for potential locations that align with your target market and budget. Set a Budget : Determine your budget for the pop-up, taking into account expenses such as rent, permits, insurance, staffing, marketing, and signage. Is it to test a new product, reach a new audience, or increase brand visibility?

Shopping 52

Shopping Promotions Target Market Point of Sale 52

Inside Retail

MARCH 17, 2024

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We Core market Outland Denim’s target market is women aged 25-45. We worked on the social impact model and proving what it could do,” Bartle said. he continued.

Wholesale 130

Wholesale Markdowns Fast Fashion Promotions 130